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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Imelda Jesika Bura
Universitas Kristen Indonesia Toraja
Economics, Econometrics & Finance Social Sciences

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Penerapan Digital Marketing sebagai Trategi Pemasaran pada Cafe Yamoke di Kabupaten Tana Toraja Imelda Jesika Bura; Mey E. Limbongan; Lisa K. Wibisono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5304

Abstract

This research aims to analyze the effectiveness of implementing digital marketing as a marketing strategy at Cafe Yamoke in Tana Toraja Regency. The research method used is qualitative research with a descriptive approach. Data collection techniques are carried out through interviews, observation and documentation. The results of this research show that Cafe Yamoke has implemented digital marketing using social media such as Instagram, Facebook and Tiktok. The application of digital marketing has shown effectiveness in increasing brand awareness, attracting new customers and increasing sales.
Co-Authors Lisa K. Wibisono Mey Enggane Limbongan