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All Journal Jurnal Manajemen dan Agribisnis Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Mediagro Jurnal Manajemen Agribisnis Terapan
Vinanda, Gita
Politeknik Negeri Subang
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RISIKO PRODUKSI AYAM BROILER DAN PREFERENSI PETERNAK DI KABUPATEN BEKASI Gita Vinanda; Harianto Harianto; Lukytawati Anggraeni
Jurnal Manajemen & Agribisnis Vol. 13 No. 1 (2016): Vol. 13 No. 1, Maret 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (948.063 KB) | DOI: 10.17358/jma.13.1.50

Abstract

Broiler farms are dealing with many risks, especially the risk of production due to the mortality. This study aimed to: 1) analyze the factors that affect the production of broiler chickens, 2) analyze the risks faced by broiler farmers, and 3) analyze the risk preferences of production. This study used two business patterns of broiler chicken farms, i.e. cooperation/partnership and independent. This study was conducted in Bekasi, a research area which was intentionally chosen in a consideration that the area hasg a positive population trend. There were 74 breeders involved in this study. The analysis was conducted by using Just Pope function model and utility maximization. The results suggest that the factors affecting broiler production include feeds and husks for the independent farmers. Feeds, vaccines and density are influential variables for production by the cooperative farmers. The variables that increase the production risks in the independent farmers include vaccines, labor, and husk, while the variable affecting the cooperative farmers is labor. The variable that can minimize risks for the independent farmers is feeds, while for the cooperative farmers, the variable is vaccine. The risk preference of the independent farmers on the overall input usage is the risk averse or a tendency to avoid risk. Broiler chicken farms require a counseling to improve their quality of human resources, accurate schedule of vaccine applications, and attention to husk condition in order to reduce risks.Keywords: production risk, preferences, just and pope, broiler farms
Risiko Harga Ayam Broiler Pola Kemitraan dan Mandiri di Kabupaten Bekasi Gita Vinanda; Harianto Harianto; Lukytawati Anggraeni
Journal of Food System & Agribusiness Volume 2 Nomor 2 Tahun 2018
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v2i2.1116

Abstract

Constraints often faced by broiler breeders in West Java Province are the selling price of broiler chickens that are not always stable. One of the selling prices of broiler chickens is created by the conditions of demand and supply in the market, so that in certain conditions when the number of broilers increases, the selling price of chicken can be very low and when the number of broilers decreases due to constraints in the production process, the selling price of chicken can increase . The purpose of this study was to measure the level of price risk faced by broiler chickens in Bekasi Regency. This research was conducted in Bekasi Regency, West Java Province. Sampling is done by purposive and snowballing method. The number of samples is divided into 35 independent breeders and 39 partner farmers. Data collection is done through interviews directly with the respondent farmers using a questionnaire. The collected data is then analyzed using the coefficient of variation. The results of the study show that the price risk faced by independent farmers is much smaller than the price risk received by partner farmers. Keywords: broiler chicken, partnership, price risk.
Minat Beli Konsumen Terhadap Buah Melalui E-Commerce di Kota Bekasi Vinanda, Gita; Rahmawati Putri Utami, Inayah
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4437

Abstract

The development of information technology has led to the emergence of alternatives in consumption activities, one of which is online fruit purchase through e-commerce platforms, which is considered a potential solution. Ease of access and time efficiency are added values for consumers in obtaining horticultural products without having to visit physical stores. However, the level of consumer trust and purchasing interest in online fruit is still uneven, influenced by perceptions of freshness, quality, and product prices. This study aims to analyse the level of consumer interest in purchasing fruit sold online through e-commerce platforms and to identify the factors that influence it. The research was conducted in Bekasi City from June to July 2025 using a survey approach. The sampling technique used was accidental sampling, with a total of 450 respondents. The collected data were analysed using a quantitative descriptive analysis approach and multiple linear regression. The study findings indicate that the level of consumer purchasing interest is moderate. Additionally, the variables of price and product quality were found to have a significant impact on consumer purchasing interest, both simultaneously and partially. Keywords: E-Commerce, Fruit, Price, Product Quality
PENDAMPINGAN PENDAFTARAN LEGALITAS USAHA MELALUI NIB DAN SERTIFIKAT INDUSTRI RUMAH TANGGA (SPP-IRT) UNTUK PENINGKATAN KAPASITAS UMKM DI DESA SADAWARNA Gita Vinanda; Muhammad Abdillah Hasan Qonit; Tita Nurmalinasari Hidayat
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.3157

Abstract

This community service activity aims to assist Micro, Small and Medium Enterprises (MSMEs) in Sadawarna Village, Subang Regency, in the process of registering for a Business Identification Number (NIB) and a Home Industry Food Production Certificate (SPP-IRT). Business legality is an important aspect in increasing the credibility and market access of MSMEs. The assistance methods include initial assessment, education, socialization, technical assistance with registration, and monitoring and evaluation, all conducted directly through a tutorial and simulation approach. The results of the activity showed the success of Mutiara Cookies MSME in obtaining an NIB and SPP-IRT, which provided broader marketing opportunities both offline and through e-commerce. This assistance also increased the awareness and ability of MSME actors to manage business legality independently. This activity made a significant contribution to increasing the capacity of MSMEs to develop legally and sustainably. ABSTRAKKegiatan pengabdian Masyarakat ini bertujuan untuk mendampingin pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Sadawarna, Kabupaten Subang, dalam proses pendaftaran Nomor Induk Berusaha (NIB) dan Sertifikat Produksi Pangan Industri Rumah Tangga (SPP-IRT). Legalitas usaha menjadi aspek penting dalam meningkatkan kredibilitas serta akses pasar UMKM. Metode pendampingan berupa asesmen awal, edukasi, sosialisasi, pendampingan teknis pendaftaran, hingga monitoring evaluasi dilakukan secara langsung dengan pendekatan tutorial dan simulasi. Hasil kegiatan menunjukkan keberhasilan UMKM Mutiara Cookies memperoleh NIB dan SPP IRT yang memberikan peluang pemasaran lebih luas baik secara offline maupun melalui e-commerce. Pendampingan ini juga meningkatkan kesadaran dan kemampuan pelakuk UMKN dalam mengelola legalitas usaha secara mandiri. Kegiatan ini memberikan kontribusi signifikan dalam meningkatkan kapastitas UMKM untuk berkembang secara legal dan berkelanjutan.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen Dalam Membentuk Loyalitas Pelanggan Sayuran Segar Di Superindo Kota Pekalongan Inayah Rahmawati Putri Utami; Fadhil Adi Nugraha; Ira Malihatun; Gita Vinanda
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 21 No 3 (2025): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v21i3.14324

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (produk, harga, tempat, dan promosi) terhadap kepuasan konsumen dalam membentuk loyalitas pelanggan sayuran segar di Superindo Kota Pekalongan. Menggunakan metode deskriptif dengan pendekatan kuantitatif, penelitian ini mengumpulkan data primer melalui kuesioner online dari 150 responden yang merupakan pengunjung Superindo Pekalongan yang telah membeli sayuran segar dalam tiga bulan terakhir. Data dianalisis menggunakan structural equation modelling (SEM) dengan bantuan perangkat lunak SmartPls 3. Hasil penelitian menunjukkan bahwa variabel harga dan promosi memiliki pengaruh yang signifikan dan positif terhadap kepuasan pelanggan. Hal ini sejalan dengan temuan bahwa harga menjadi indikator kualitas yang dirasakan konsumen dan promosi menciptakan persepsi nilai tambah. Namun, produk dan tempat tidak memiliki pengaruh signifikan terhadap kepuasan pelanggan, kemungkinan karena faktor-faktor ini dianggap sebagai ekspektasi dasar atau standar minimal oleh konsumen. Untuk loyalitas pelanggan, variabel harga dan tempat memiliki pengaruh langsung yang signifikan dan positif. Ini menunjukkan bahwa dalam konteks pembelian sayuran segar, konsumen di Superindo Pekalongan menghargai harga yang kompetitif dan kenyamanan lokasi sebagai faktor kunci dalam membangun loyalitas jangka panjang. Uniknya, penelitian ini menemukan bahwa kepuasan pelanggan tidak memiliki pengaruh positif terhadap loyalitas pelanggan. Hal ini menyoroti bahwa loyalitas sejati tidak hanya berasal dari kepuasan sementara, tetapi lebih didorong oleh hubungan jangka panjang dan kepercayaan. Secara keseluruhan, penelitian ini menyimpulkan bahwa harga dan promosi adalah faktor utama kepuasan, sementara harga dan tempat adalah pendorong langsung loyalitas pelanggan untuk sayuran segar di Superindo Pekalongan.
Co-Authors ., Harianto Fadhil Adi Nugraha Inayah Rahmawati Putri Utami Ira Malihatun Lukytawati Anggraeni Muhammad Abdillah Hasan Qonit Rahmawati Putri Utami, Inayah Tita Nurmalinasari Hidayat