Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Nurul Asmi
Sekolah Tinggi Ilmu Syariah Al Wafa
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence Of Customer Commitment, Halal Awareness, And Perceived Value On Repurchase Intention Of Coto Makassar Dinda Nada Kamilah; Nurul Asmi; Ahmad Nuh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5901

Abstract

This study explores how customer perceived value (CPV), commitment, and awareness of halal standards affect Muslim consumers' repurchase intentions. CPV represents consumers' evaluation of benefits versus costs, with a focus on fostering loyalty and repeated purchases, especially for halal certified items. The research also emphasizes halal awareness, as understanding halal principles influences Muslim consumers' buying decisions. Using a quantitative methodology, the study confirms that CPV strongly impacts both customer commitment and repurchase intention. Additionally, it reveals a significant link between halal awareness and repurchase intention, underscoring the need for businesses to enhance CPV, commitment, and halal education to build loyalty and encourage repeat buying behavior.
The Influence Of Customer Commitment, Halal Awareness, And Perceived Value On Repurchase Intention Of Coto Makassar Dinda Nada Kamilah; Nurul Asmi; Ahmad Nuh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5901

Abstract

This study explores how customer perceived value (CPV), commitment, and awareness of halal standards affect Muslim consumers' repurchase intentions. CPV represents consumers' evaluation of benefits versus costs, with a focus on fostering loyalty and repeated purchases, especially for halal certified items. The research also emphasizes halal awareness, as understanding halal principles influences Muslim consumers' buying decisions. Using a quantitative methodology, the study confirms that CPV strongly impacts both customer commitment and repurchase intention. Additionally, it reveals a significant link between halal awareness and repurchase intention, underscoring the need for businesses to enhance CPV, commitment, and halal education to build loyalty and encourage repeat buying behavior.
Co-Authors Ahmad Nuh Dinda Nada Kamilah