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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Nurul Asmi
Sekolah Tinggi Ilmu Syariah Al Wafa
Economics, Econometrics & Finance Social Sciences

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The Influence Of Customer Commitment, Halal Awareness, And Perceived Value On Repurchase Intention Of Coto Makassar Dinda Nada Kamilah; Nurul Asmi; Ahmad Nuh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5901

Abstract

This study explores how customer perceived value (CPV), commitment, and awareness of halal standards affect Muslim consumers' repurchase intentions. CPV represents consumers' evaluation of benefits versus costs, with a focus on fostering loyalty and repeated purchases, especially for halal certified items. The research also emphasizes halal awareness, as understanding halal principles influences Muslim consumers' buying decisions. Using a quantitative methodology, the study confirms that CPV strongly impacts both customer commitment and repurchase intention. Additionally, it reveals a significant link between halal awareness and repurchase intention, underscoring the need for businesses to enhance CPV, commitment, and halal education to build loyalty and encourage repeat buying behavior.
Co-Authors Ahmad Nuh Dinda Nada Kamilah