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All Journal Jurnal Teknimedia: Teknologi Informasi dan Multimedia Jurnal Pengabdian Kepada Masyarakat Indonesia
I Nyoman Dwi Arysna Mahendra
Institut Teknologi dan Bisnis STIKOM Bali
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Education Engineering Public Health Social Sciences

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ANALISIS USABILITY PADA SISTEM INFORMASI E-TOURISM EKOWISATA HUTAN MANGROVE NGURAH RAI DENGAN METODE COGNITIVE WALKTHROUGH DAN SYSTEM USABILITY SCALE (SUS) Kadek Adi Saputra; I Ketut Putu Suniantara; I Nyoman Dwi Arysna Mahendra; Ayu Chrisniyanti
TEKNIMEDIA: Teknologi Informasi dan Multimedia Vol. 5 No. 2 (2024): Desember 2024
Publisher : Badan Penelitian dan Pengabdian Masyarakat (BP2M) STMIK Syaikh Zainuddin NW Anjani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46764/teknimedia.v5i2.211

Abstract

Currently, UPTD Tahura Ngurah Rai has information system called E-Tourism Ecotourism Ngurah Rai Information System (Ekomang) provided information about the Ngurah Rai Mangrove Forest Park. This application is used as a medium for introducing flora and fauna. However, usability testing has never been conducted on this application. Therefore, this research aims to conduct usability testing on the Ekomang system to ensure that application runs well and meets user needs. This research uses two methods such as the cognitive walkthrough and system usability scale (SUS). The evaluation of cognitive walkthrough is conducted by five UPTD Tahura employees and general public who have never used the Ekomang to identify problems and aspects such as learnability, effectiveness, and efficiency. In contrast, the system usability scale (SUS) is used to measure satisfaction aspects by collecting data from 20 users who have used the Ekomang. This usability on the Ngurah Rai Mangrove Forest Ecotourism system is expected to benefit UPTD Tahura Ngurah Rai in understanding the system’s efficiency and effectiveness levels as well as providing evaluation material for further developmentt
Optimalisasi Website Dan Digital Marketing Untuk Peningkatan Produksi Dan Pemasaran UMKM Kilo Kalori Kadek Surya Adi Saputra; Ayu Chrisniyanti; I Nyoman Dwi Arysna Mahendra; Ni Putu Sinta Puspita Rani; Fransiska Devita Aulia
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.5905

Abstract

The rapid development of information technology has pushed Micro, Small, and Medium Enterprises (UMKM) to adapt by implementing digital marketing strategies. Kilo Kalori, a culinary-based MSME, faces several challenges in optimizing its website and utilizing digital marketing effectively. The main problems include limited knowledge of digital promotion, lack of quality promotional content, and suboptimal website management. This community service program aimed to provide solutions through training and mentoring in website management and the implementation of practical digital marketing strategies. The method consisted of three stages: planning, implementation, and evaluation, utilizing a participatory approach involving lecturers, students, and the business owner. The results indicated significant improvements in both the appearance and functionality of the website, as well as enhanced skills in creating promotional content and leveraging social media platforms for marketing. Evaluation results showed that 72% of respondents agreed that the optimized website met their expectations and was easy to use. Additionally, 94.7% of participants stated that the digital marketing training was useful and easy to understand. This program successfully improved Kilo Kalori’s digital capacity and may serve as a reference model for similar initiatives targeting other UMKM.
Co-Authors Ayu Chrisniyanti Fransiska Devita Aulia I Ketut Putu Suniantara Kadek Adi Saputra Kadek Surya Adi Saputra Ni Putu Sinta Puspita Rani