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Tasya Angelita
IPB University
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science

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Analisis Rantai Pasok Madu di CV. Madu Apriari Mutiara, Kecamatan Cimanggis, Kota Depok, Jawa Barat Veralianta Br Sebayang; Annisa Oktaviana Putri; Dhita Icha Prameswara; Fajrina Nur Farizan; Fathiya Najmaayyubi; Kristina Leonita Nainggolan; Saddam Cahya Malleon; Tasya Angelita
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5256

Abstract

The supply chain is a series of business processes connecting various entities to enhance product value and deliver it to consumers. This research aims to describe and analyze the honey supply chain at CV. Madu Apriari Mutiara, a small-to-medium enterprise based in Cimanggis, Depok, West Java. The study employs both descriptive qualitative and quantitative methods, utilizing primary data gathered through surveys and interviews, and secondary data from relevant literature. Findings reveal two main marketing channels: direct-to-consumer sales and sales via retailers. CV. Madu Apriari Mutiara encounters challenges related to significant price fluctuations, with the highest marketing margins observed in longer supply chains (Rp165,000-Rp175,000) and higher farmer share values in shorter channels (36%-42%). To improve supply chain efficiency, it is recommended to diversify marketing channels through e-commerce, adopt technology-driven supply chain management, and enhance marketing strategies. Furthermore, partnerships with farmers should be reinforced through training programs and stable price guarantees.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan PT Poci Kreasi Mandiri di Kota Bogor Veralianta Br Sebayang; Tasya Angelita; Agtris Herlinawati; Fastabiqul Khairat; Glori S Napitupulu; Rachel Sofia Audina; Rachmawati Rezeki Utami; Reindra Rahman
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5259

Abstract

Marketing meets consumer needs and desires by involving social processes that include the creation and exchange of products and values. This research examines the marketing strategy for Teh Poci products managed by PT Poci Kreasi Mandiri, aiming to identify, evaluate, and formulate priorities for an appropriate marketing mix strategy. This study applies the Analytic Hierarchy Process (AHP) method to determine a priority from various options, focusing on identifying the marketing mix strategy (4P) already implemented by PT Poci Kreasi Mandiri, evaluating consumer perceptions of these strategies, and formulating suitable priorities for future marketing mix strategies. The analysis reveals that promotion is the primary aspect needing improvement, particularly through collaborations with relevant parties. Direct distribution is also identified as a critical second priority to expand market reach. Product variety should receive further attention to enhance consumer appeal, and the pricing aspect, especially regarding cup sizes, should be adjusted for optimal profit. The findings provide insights into marketing strategies that can support PT Poci Kreasi Mandiri in Bogor City in increasing sales of Teh Poci products.
Analisis Pengaruh Konsumsi Mi Instan dalam Strategi Penghematan Mahasiswa Kos di Sekolah Vokasi IPB University, Kota Bogor, Jawa Barat Veralianta Br Sebayang; Farelia Amarnita Putri; Kayla Nuzulul Fitri; Sephia Anggira Putri; Irvanly Dominggus Sihombing; Afifah Zahra; Siti Nur Ruqoyah; Tasya Angelita
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5260

Abstract

Instant food, such as instant noodles, is highly favored as a substitute for rice. Instant noodles are especially popular among people, particularly students who live in boarding houses, as they save time, money, and are convenient to consume. This aligns well with students' busy lifestyles, as they often choose fast food when they are hungry; this habit has become common for boarding students in their daily lives. This study aims to analyze the influence of instant noodle consumption as a saving strategy for boarding students at the Vocational School of IPB University. A descriptive qualitative and quantitative method was used, with data collected through a survey of 100 boarding students at the Vocational School of IPB University. The study's results indicate that income and expenditure significantly influence the saving strategies of boarding students at the Vocational School of IPB University. Additionally, the questionnaire results were found to be valid and reliable, with Pearson Correlation values for income, expenditure, and savings variables showing an r-value between >0.5 and 0.8, compared to the r-table value of 0.196, and a Cronbach's alpha value of 0.7. Based on the discussion, it can be conclu ded that the questionnaire is both valid and reliable.
Co-Authors Afifah Zahra Agtris Herlinawati Annisa Oktaviana Putri Dhita Icha Prameswara Fajrina Nur Farizan Farelia Amarnita Putri Fastabiqul Khairat Fathiya Najmaayyubi Glori S Napitupulu Irvanly Dominggus Sihombing Kayla Nuzulul Fitri Kristina Leonita Nainggolan Rachel Sofia Audina Rachmawati Rezeki Utami Reindra Rahman Saddam Cahya Malleon Sebayang, Veralianta Br Sephia Anggira Putri Siti Nur Ruqoyah