Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JEM : Jurnal Equilibrium Manajemen
Nur Hidayat
Universitas Panca Bhakti
Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Online Consumer Review dan Product Knowledge Terhadap Keputusan Pembelian Laptop Second di Bukalapak Febrianawati; Nur Hidayat
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 9 No 2 (2023): Vol 9 No 2 (2023): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to analyze the influence of online consumer reviews and product knowledge on the decision to buy a second laptop in Bukalapak. The object of the research used is a consumer who has purchased a second laptop in Bukalapak. The independent variables in this study are Online Consumer Review and Product Knowledge while the dependent variable is Purchase Decision. The data analysis used is simple regression analysis. The results of this study showed that the Online Cunsomer Review (X1) coefficient value against Purchase Decision (Y1) of 0.531, which means that the better Online Cansomer Review read or obtained by the consumer will drive improved purchase decision of second laptop in Bukalapak.
Co-Authors Febrianawati