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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Health, Economics, and Social Sciences (IJHESS) JES (Jurnal Ekonomi STIEP) Journal Of Human And Education (JAHE) Journal of Economic and Management (JECMA) Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies Journal of Management Specialists
Nurul Septya Magisa
Institut Bisnis Dan Ekonomi Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Ekuitas Merek dan Relational Terhadap Loyalitas Konsumen pada Supermarket Kaisar Siantan Magisa, Nurul Septya; Hardayu, Audisty Prana
Journal of Economic and Management (JECMA) Vol. 5 No. 2 (2023): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v6i2.1214

Abstract

This study aims to determine and analyze the effect of brand and relational equity on consumer loyalty in Kaisar Siantan Supermarket. Data collection in this study was collected by means of observation and questionnaires (online and offline). The population in this study are consumers or members who shop at Emperor Siantan with a total of 50 consumers and members in 2022. The sampling technique used in this study is to use the Saturated Sampling Technique, which is a sampling technique when all members of the population are used as samples. This is often done when the population is relatively small, less than 50 people, or research that wants to make generalizations with very small errors. Another term for a saturated sample is a census, where all members of the population are sampled. Data analysis used normality test, multiple linear regression analysis, t test, v test. Data analysis was carried out using the IBM SPSS Statistics 25 application. The results of this study showed that brand equity X1 and relational X2 had a positive impact on consumer loyalty in Kaisar Siantan Supermarket. Keyword: Brand Equity, Relational, Consumer Loyalty
PASAR SAHAM INDONESIA DALAM PERSPEKTIF MAKROEKONOMI Septya Magisa, Nurul
Jurnal Ekonomi STIEP Vol. 8 No. 2 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) STIE Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i2.201

Abstract

The stock market is an investment place that has the potential to provide large profits, but also has high risks. In Indonesia, the IHSG (Composite Stock Price Index) is used as a benchmark for stock market performance. Profitable and low-risk stock investments require attention to macroeconomic factors at both the national and global levels. These factors include inflation, BI rate, exchange rate (USD/IDR), and Brent oil price. This research aims to identify the influence of various macroeconomic factors on the IHSG. The method used in this research is the ARDL-ECM model. The research results show that in the short term, inflation, BI rate, exchange rate (USD/IDR), and Brent oil prices have a significant effect on the IHSG. However, in the long term, only inflation does not have a significant influence on the IHSG.
The Role of Viral Marketing in Mediating the Relationship between Brand Awareness and Product Quality on Purchase Decisions Nurul Septya Magisa; Iswanto; Ana Yuliana; Sulasti
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4450

Abstract

This study aims to analyze the impact of brand awareness and product quality on purchasing decisions, with viral marketing as a mediating variable for Mixue products in Pontianak. The method used is quantitative, with random sampling. The sample consists of 100 respondents. Secondary data collection was conducted through websites such as www.MomentumWorks.com, portaltebo.id, and Pergikuliner.com. Data analysis includes descriptive statistics, outer model, inner model, and specific indirect effects. The tool used is SmartPLS 3. The results of the study show that brand awareness has a positive but not significant effect on purchasing decisions, while product quality has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on viral marketing, product quality has a positive and significant effect on viral marketing, and viral marketing has a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on purchasing decisions, with viral marketing acting as a mediating variable, and product quality has a positive and significant effect on purchasing decisions, with viral marketing acting as a mediating variable.
The Effect of Online Promotion on Purchase Interest in PT Millionaire Club Indonesia Products: Pengaruh Promosi Online Terhadap Minat Beli Pada Produk PT Millionaire Club Indonesia Nurul Septya Magisa; Audisty Prana Hardayu
Journal of Management Specialists Vol. 1 No. 1 (2023): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

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Abstract

This research was conducted using descriptive analysis methods and statistical analysis methods. In the descriptive method, information was obtained from respondents through a questionnaire containing the characteristics of respondents, namely age, gender, employment status, and length of time following PT Millionaire Club Indonesia's istragram account. As for the statistical method, data processing was carried out with the SPSS 26 for Windows programme. This indicates that online promotion has a significant effect on consumer buying interest in PT Millionaire Club Indonesia products. From the data analysis, determination Test, it can be seen that R = 0.605 means that the relationship (relation) between the online promotion variable and purchase intention is 60.5%, which means it has a fairly strong relationship. R Squire is 0.366 or 36.6% of buying interest factors are influenced by online promotions. While 63.4% is influenced by things that are not researched by the author. Based on the t test, the online promotion variable has a significant positive effect on buying interest, this can be seen from the significant value of 0.000 <0.05. The value of tcount (7.518)> ttable (0.196) and by looking at the level of significance, namely the level of significance <0.05 (0.000 <0.05) then H0 is rejected and Ha is accepted, meaning that if the online promotion variable (X) is increased, buying interest (Y) will increase. The results of this test prove that consumer buying interest is influenced by online promotions. Meanwhile, if the online promotion is given negatively, it will also have a negative effect on the buying interest of PT MCI consumers in Pontianak stockists
Consumer Online Purchase Decisions Through Return Guarantee And Cash On Delivery (COD) Services Among Generation Z Users of The Shopee Application In Sungai Jawi Pontianak: Keputusan Pembelian Konsumen Secara Online Melalui Jaminan Pengembalian Dan Layanan Cash On Delivery (Cod) Pada Generasi Z Sungai Jawi Pontianak Pengguna Aplikasi Shopee Nurul Septya Magisa
Journal of Management Specialists Vol. 1 No. 2 (2023): Journal of Management Specialists
Publisher : Institute of Educational, Research, and Community Service

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Abstract

This research aims to determine the influence of return guarantee and cash on delivery (COD) services on the purchasing decisions of Generation Z users of the Shopee application in Sungai Jawi, Pontianak. The research type used in this study is descriptive research with a quantitative approach. The sample in this study consisted of 90 respondents. The sampling technique used in the research is purposive sampling, where each element in the population does not have an equal chance of being selected as a sample. Data collection techniques used a questionnaire distributed to Generation Z in Sungai Jawi, Pontianak. The instrument testing technique in this study includes validity and reliability tests, while hypothesis testing uses multiple linear regression tests, partial tests (t), and Adjusted R2 tests. Based on the multiple linear regression results, partially, the return guarantee variable has a positive influence on purchase decisions with a significant value of 0.000 < 0.05 and a t-value of 5.430 > 1.662, and the cash on delivery service variable with a significant value of 0.000 < 0.05 and a t-value of 3.766 > t-table 1.662. Based on the testing of adjusted R2, both X variables (return guarantee and COD service) together have an influence on the Y variable of 36.8%, while the remaining 63.2% (e value) is influenced by other variables not included in this research model, such as variables outside the scope of this study
Impact of Corporate Social Responsibility (CSR) on Brand Image and Consumer Preferences: A Case Study in the Automotive Industry Nurul Septya Magisa; Ana Yuliana; Sulasti; Iswanto; Rizaldy
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.7529

Abstract

This study aims to analyze the effect of Corporate Social Responsibility (CSR) on brand image and consumer preference in the automotive industry, with a case study of motor vehicle consumers in Pontianak City. CSR is currently not only seen as a company's moral obligation, but also as a business strategy that can shape positive perceptions and create competitive advantages. This research uses a quantitative approach with a total of 100 respondents selected through purposive sampling technique. The research instrument was arranged in the form of a Likert scale closed questionnaire and analyzed by multiple linear regression. The results show that CSR has a significant effect on brand image and consumer preference, both directly and through brand image as an intervening variable. Brand image plays a strong mediating role, suggesting that consumer perceptions of corporate social responsibility shape loyalty and purchase intentions. Consumer preference is not only built through product features or price, but also through the emotional connection and social value built by companies through CSR programs. The implication of this study suggests that automotive companies in Pontianak and other regions make CSR a strategic part of brand management and market winning efforts. Consistent, authentic, and communicative CSR implementation can increase positive perceptions of the brand and strengthen the psychological bond between companies and consumers. Thus, CSR becomes an important element in modern sustainable marketing strategies.
Mengapa Siswa Mau (atau Tidak Mau) Kuliah? Peran Orang Tua, Motivasi, dan Kesenjangan Sosial: dukungan orang tua, motivasi intrinsik, pendidikan tinggi, kesenjangan pendidikan, fenomenologi Zulimi, Zulimi; Trisnawati, Ema; Sapala, Silpanus Dian; Hardayu, Audisty Prana; Wahyuningsih, Devi; Feriansyah; Magisa, Nurul Septya; Puspitasari, Nindy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

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Abstract

This study aims to analyze the dynamics of parental support, intrinsic motivation, and social factors influencing high school students' interest in pursuing higher education. Using a phenomenological qualitative approach, the research was conducted in Pontianak City (urban area) and Kubu Raya Regency (rural area), involving 100 students, parents, and guidance counselors through in-depth interviews, focus group discussions (FGDs), and observations. The findings reveal that students in urban areas show a higher interest in pursuing higher education (76%) compared to those in rural areas (48%), with parental support being the dominant factor (82% vs. 30%). Additionally, gender differences were identified, with female students being more motivated to attend college (88% in urban areas, 56% in rural areas), while male students in rural areas tend to prefer working (62%). The main obstacles include financial constraints (78% in rural areas) and limited access to information (64% in rural areas).These findings highlight the importance of policy interventions focused on improving access to information and financial support, particularly in rural areas, as well as strengthening the role of guidance counselors in supporting students. This study contributes to stakeholders in designing more effective strategies to promote educational equity.
PELATIHAN QRIS BAGI UMKM TRADISIONAL UNTUK MENDUKUNG TRANSAKSI NON-TUNAI DI SIANTAN TENGAH Iswanto, Iswanto; Ishak, Ishak; Magisa, Nurul Septya; Ekobelawati, Fransiska
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.44378

Abstract

Pelatihan penggunaan digital payment (QRIS) bagi UMKM tradisional di Kelurahan Siantan Tengah, Kecamatan Pontianak Utara bertujuan untuk meningkatkan pemahaman dan kesiapan pelaku usaha dalam mengadopsi sistem pembayaran non-tunai. Kegiatan ini melibatkan berbagai sektor usaha, seperti kuliner, kerajinan tangan, dan jasa. Hasil pelatihan menunjukkan bahwa penggunaan QRIS memberikan manfaat signifikan dalam meningkatkan efisiensi transaksi, mengurangi risiko kehilangan uang tunai, serta mempermudah pencatatan keuangan. Namun, masih terdapat tantangan dalam penerapannya, seperti keterbatasan literasi digital dan kekhawatiran terhadap keamanan transaksi. Melalui pendampingan yang intensif, sebagian besar peserta berhasil memahami dan mulai menerapkan QRIS dalam usaha mereka. Selain itu, pelatihan ini juga mendorong UMKM untuk lebih aktif dalam pemasaran digital guna memperluas jangkauan pasar. Dengan meningkatnya adopsi QRIS, diharapkan transaksi non-tunai semakin berkembang dan memberikan manfaat bagi pertumbuhan ekonomi lokal.
Policy Analysis of Doubling Village Funds In Increasing The Number Of Prosperous and Superior Independent Villages Judijanto, Loso; S Sumardi; Nurina, Lia; Nindy Puspitasari; Magisa, Nurul Septya
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.450

Abstract

  The two-fold policy of increasing superior and prosperous independent villages is a good policy for the village community economy and the national economy if managed and supervised well. However, if it is not managed and supervised properly, this policy will become easy food for corruptors and other priority projects will be hampered. This research is qualitative research with an explanatory approach. The data used in this research is secondary data that researchers obtained from scientific articles, books, journals and other credible sources. This data was collected using the stages of data collection, data selection, data reduction, and drawing conclusions. The research results show that the Village Fund Doubling Policy can improve independent villages that are superior, prosperous and prosperous. This policy can improve the Indonesian economy, improve the welfare of village communities, create independent villages and increase MSMEs originating from villages if managed well and closely monitored. However, if you don't have these two things, then this policy is a budget waste policy, easy food for corruptors, and hampers other projects.   Keywords: Double, Village Funds, Prosperous and Superior Independent Villages
Socialization of the Use of Tiktok Shop to MSME Players in Rural Community to Improve the Performance of their MSMEs Irfansyah, Irfansyah; Magisa , Nurul Septya; Nurmansyah , Andry; Yunan , Nadiya; Mahmuddin, Mahmuddin
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1265

Abstract

Abstract Keude Bieng Village, which is located on Jalan Meulaboh-Banda Aceh, precisely in Lhoknga District, Aceh Besar Regency, is a tourist area that is very popular with tourists. However, most of the residents along Lhoknga Road opened stalls for visiting tourists. They also produce various typical Acehnese foods and produce various rattan craft skills which are part of micro, small and medium enterprises (MSMEs). The rattan and other bamboo craftsmen who sell along the street of Keude Bieng create economic activity for the community. However, in this modern digital era, many MSMEs still find it difficult to use digital marketing media, so not many people use it. Based on these problems, digital marketing outreach and training, especially the TikTok Shop Application, was carried out for MSME business actors in Keude Bieng Village, Lhoknga District, Aceh Besar Regency. The choice of marketing media using TikTok is because TikTok is currently an application that is loved by the public and the benefits are felt and also its influence on purchasing a product marketed on the application with the aim that MSMEs who use the application can promote and sell products. The aim of carrying out this Community Service activity is to optimize marketing activities for MSMEs digitally so that MSME products in Keude Bieng Village, Lhoknga District, Aceh Besar Regency can cover a wider scope. Community Service Activities in Keude Bieng Village are carried out by holding outreach and training for all MSME players. Based on the activities that have been carried out, MSMEs who do not yet have a TikTok Shop account can be helped to manage the products produced on the platform and understand how to market them. The results of the community service program for MSMEs in Keude Bieng Village, Lhoknga District, Aceh Besar Regency, had a positive impact on those who took part. This is evidenced by increases in knowledge, skills and product quality, number, type and turnover, management capabilities, profits and the number of new entrepreneurs. Keyword : Tiktok Shop, MSMEs, Keude Bieng Village, Handicrafts
Co-Authors Ana Yuliana Audisty Prana Hardayu Ekobelawati, Fransiska Ema Trisnawati Feriansyah Fuad Randy, Muhammad Irfansyah Irfansyah Ishak Ishak iswanto Iswanto Iswanto Iswanto Iswanto Judijanto, Loso Jusman, Ikhsan Amar Mahmuddin Mahmuddin Nindy Puspitasari Nurina, Lia Nurmansyah , Andry Puspitasari, Nindy Riansyah, Ananda Adi Rizaldy S Sumardi Sapala, Silpanus Dian Sulasti Utami, Eva Yuniarti Wahyuningsih, Devi Yunan , Nadiya Zulimi, Zulimi