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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Joko Susilo
Universitas Muhammadiyah Pontianak
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Purchase Intention As A Mediator Of Price And Product Toward ‎Purchase Decision At Kedai Kopi Abah Sintang Tia Kristiyani; Yasir Hudzaifah; Joko Susilo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8542

Abstract

This research seeks to assess the influence of price and product on purchasing decisions, both directly and indirectly through purchase intention as a mediating variable. A quantitative method was employed, utilizing a survey technique. Data were gathered by distributing questionnaires to 100 respondents who are customers of Kedai Kopi Abah Sintang, and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (SmartPLS) approach. The results show that price has a significant and positive effect on both purchase intention and purchasing decisions, and also exerts an indirect influence on purchasing decisions through purchase intention. Conversely, the product factor does not have a significant impact on purchase intention or purchasing decisions, either directly or indirectly. Furthermore, purchase intention is found to have a significant effect on purchasing decisions. These findings highlight the crucial role of purchase intention in mediating the relationship between price and purchasing decisions, while it does not act as a mediator between product and purchasing decisions. This study is intended to serve as a useful reference for business practitioners in developing more effective marketing strategies, particularly in setting pricing strategies and enhancing consumer purchase intention.
The Influencesof Investment Policy, Profitability, And Capital Structurecon Firm Value In The Energy Sectorslisted Onxthe Indonesia Stock Exchange (IDX) Windi Rika Julitia; Joko Susilo; Yasir Hudzaifah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8631

Abstract

This study aims to analyze and assess the impact of capital structure, profitability, and investment policy on firm value in the energy sector, focusing on firms that were publicly listed on the Indonesia Stock Exchange (IDX) between 2021 and 2024. Using a documentation method and a quantitative approach, the data is derived from the annual financial statements of energy companies officially published on the IDX website (www.idx.co.id). Following the Chow, Hausman, and Lagrange Multiplier tests to determine the most appropriate model, Panel regression model with the Common Effects Model was employed as the analytical method. The findings indicate that while capital structure does not have a significant partial effect, both profitability and investment policy exert a positive*and*significant influence on firm value. However, when assessed simultaneously, all three independent variables significantly affect firm value. The adjusted*R-squared value of 97.58% suggests that the model effectively explains the dependent variable. These findings imply that corporate management should prioritize improving profitability efficiency and implementing targeted investment strategies, as both are key factors in enhancing long-term firm value and attracting investor interest.
The Influence Of Product And Promotion On Purchase Decisions (A Study On Saga Cake & Cookies Sintang) Erga Ofiananda Pratama; Yasir Hudzaifah; Joko Susilo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8650

Abstract

This study aims to evaluate the influence of product and promotional techniques on consumer purchasing decisions at Saga Cake & Cookies in Sintang Regency. The research employed a quantitative methodology via a survey approach, with data gathered via survey forms administered to 100 participants. The employed data analysis procedures encompass validity assessments, reliability evaluations, classical assumption tests (normality, linearity, multicollinearity), multiple linear regression, and hypothesis testing. The data indicates that neither product nor promotion significantly influences purchasing decisions, whether considered together or individually. This is demonstrated by a significant value of 0.05 and a coefficient of determination (R²) of 0.006, indicating that merely 0.6% of the purchasing decision variable might be clarified by the goods and promotion. Consequently, variables beyond product and promotion are likely to exert a more substantial influence on consumer purchasing decisions at Saga Cake & Cookies.
Self Control As Mediator Of Financial Literacy, E-Money, And Lifestyle Towards Consumptive Behavior In Students In Sintang Dhafa Alvin Suhendra Abirama; Yasir Hudzaifah; Joko Susilo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8654

Abstract

This research aims to examine the role of self-control as a mediator in the influence of financial literacy, e-money usage, and lifestyle on the consumptive behavior of students in Sintang. High consumptive behavior among students is often influenced by low financial literacy, increased e-money usage, and a consumptive lifestyle that has developed in the digital era. This research method uses a quantitative approach with data collection through questionnaires distributed to students in Sintang. and then analyzed using the Structural Equation Modeling (SEM) technique based on Partial Least Square (SmartPLS). The research results show that financial literacy has a positive and significant impact on students' consumptive behavior. Lifestyle has a positive and significant effect on self-control, but does not have a significant effect on consumptive behavior. Meanwhile, e-money does not have a significant effect on self-control. Additionally, self-control does not have a significant effect on the consumptive behavior of students. This study also found that there is no significant mediating effect of self-control between financial literacy, lifestyle, and e-money on consumptive behavior. These findings imply that efforts to control students' consumptive behavior require additional strategies beyond merely enhancing self-control.
The Effect Of Return On Assets, Net Profit Margin, Earnings Per Share, And Dividend Policy On Stock Prices In The Energy Sector On The IDX Ripa Sriyanti; Joko susilo; Yasir Hudzaifah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.9653

Abstract

This study aims to analyze the effect of Return on Assets (ROA), Net Profit Margin (NPM), Earnings Per Share (EPS), and Dividend Policy on stock prices in the energy sector listed on the Indonesia Stock Exchange (IDX) for the period 2022–2024. The method used is panel data regression analysis, utilizing secondary data from annual financial reports. The results show that only the Earnings Per Share (EPS) variable has a significant negative effect on stock prices, while ROA, NPM, and Dividend Policy do not have a significant impact. The research model explains 74.32% of the variation in energy sector stock prices. These findings provide valuable insights for investors to consider corporate financial factors, particularly EPS, when making investment decisions in the energy sector, although other external factors such as government policies and global energy price fluctuations should also be taken into account.
Co-Authors Dhafa Alvin Suhendra Abirama Erga Ofiananda Pratama Ripa Sriyanti Tia Kristiyani Windi Rika Julitia Yasir Hudzaifah