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All Journal J-MACC : Journal of Management and Accounting Jurnal Pengabdian Masyarakat Darul Ulum
Fathya Jihan Natasya
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemberdayaan Usaha Kecil Puding Kelengkeng Berbasis Digitalisasi Di Desa Simoketawang Fathya Jihan Natasya; Wahyu Eko Pujianto
Jurnal Pengabdian Masyarakat Universitas Darul Ulum Vol 2 No 2 (2023): DIMAS-UNDAR
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/dimas-undar.v2i2.2201

Abstract

Sektor Industri perlu meningkatkan keterampilan pemasaran mereka agar dapat unggul serta bersaing dengan UMKM lainnya dengan meningkatkan keterampilan pemasaran melalui digital. Lokasi pengabdian masyarakat terletak di Desa Simoketawang, kelurahan Tawangsari. Desa Simoketawang Kecamatan Wonoayu Kabupaten Sidoarjo merupakan salah satu desa dengan destinasi wisata yaitu Kampung Kelengkeng. Salah satu masyarakat desa memanfaatkan kelengkeng tersebut untuk membuka usaha dimana buah kelengkeng ini dijadikan puding di mana usaha ini didirikan pada tahun 2019 dan sampai sekarang telah berjalan 4 tahun lamanya, pelaku UMKM bernama “Altdeev Kitchen” adalah Ibu Elif. Penelitian yang digunakan adalah penelitian Kualitatif dengan metode observasi, wawancara, praktik pelatihan kemudian ada dokumentasi pelatihan dengan membuat akun Instagram dan Facebook untuk usaha, desain logo kemasan, Tujuan dari pengabdian masyarakat ini adalah membantu UMKM puding kelengkeng ini agar dapat bersaing dengan UMKM lain yang sudah maju dengan digitalisasinya
PERAN KOMPENSASI FINANSIAL DAN NON FINANSIAL DALAM MENINGKATKAN RETENSI KARYAWAN Fathya Jihan Natasya; Nafiah Ilhamah Qurratu'aini; Rizal Idul Fitrianto
J-MACC Vol 8 No 1 (2025): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v8i1.8711

Abstract

Compensation, both financial and non-financial, plays a crucial role in enhancing employee retention. Financial compensation such as competitive salaries, bonuses, and performance-based incentives provide rewards for employees' contributions and create a sense of fairness, which is essential for attracting and retaining talent within the company. Meanwhile, non-financial compensation such as recognition, career development opportunities, work flexibility, and a supportive work environment plays a vital role in building strong emotional bonds between employees and the company, which in turn enhances their loyalty and motivation. Both types of compensation affect satisfaction, loyalty, and employee turnover rates. The implementation of transparent, fair, and relevant compensation policies can reduce turnover and foster a positive work climate. A good policy also helps improve the relationship between management and employees and supports the achievement of the company's long-term strategic goals. By designing an effective compensation system, companies can ensure organizational sustainability and success through increased employee retention, who are committed and motivated to contribute optimally.
Co-Authors Nafiah Ilhamah Qurratu'aini Rizal Idul Fitrianto Wahyu Eko Pujianto