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All Journal Abdimas Indonesian Journal Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam
Moh. Ilham
UIN Sunan Ampel Surabaya
Religion Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Strengthening Creative Entrepreneurship through Digital Marketing Education in Kwangsan Village, Sidoarjo Adi Basuki Choirul; Novie Andriani Zakariya; Syahrul Ulum; Mukhamad Roni; Moh. Ilham
Abdimas Indonesian Journal Vol. 6 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.1308

Abstract

This community service activity aims to strengthen the creative entrepreneurship of the people of Kwangsan Village, Sidoarjo Regency through digital marketing education. This activity was motivated by the suboptimal use of digital media by village communities in marketing creative business products, even though the potential for local resources and financial capital was relatively adequate. The method used is a descriptive-participatory approach through Participatory Action Research (PAR) by involving the people of Kwangsan Village from the stage of needs assessment, planning, implementation, to evaluation. Education is focused on the use of social media, marketplaces, and digital content strategies as a means of marketing creative businesses. The results of the activity showed an increase in participants' knowledge and skills in digital marketing, which had an impact on increasing the readiness of the community in developing creative businesses based on local potential in Kwangsan Village. This activity contributes to strengthening the local entrepreneurial ecosystem and has the potential to become a model for sustainable village community empowerment in Sidoarjo Regency.
PERAN DIGITAL MARKETING DALAM MENINGKATKAN KETERLIBATAN MASYARAKAT PADA KEGIATAN SOSIAL YAYASAN AL-HAYYU KECAMATAN WARU SIDOARJO Shevi Charizah Risma; Nur Halimatus Sa'diyah; Tarisa Zulfarati; Muhammad Fachrul Iffad; Moh. Ilham
Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam Vol. 2 No. 2 (2024): Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah UIN Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/mushawwir.v2i2.9600

Abstract

Penelitian ini yang berjudul “Peran Digital Marketing Dalam Meningkatkan Keterlibatan Masyarakat Pada Kegiatan Sosial Yayasan Al-Hayyu Kecamatan Waru Sidoarjo”. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis peran digital marketing yang efektif dalam meningkatkan keterlibatan masyarakat dalam kegiatan sosial yang diselenggarakan oleh Yayasan Al-Hayyu Kecamatan Waru Sidoarjo. Dalam penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Kemudian teknik pengumpulan data dilakukan melalui wawancara dan dokumentasi. Penelitian ini juga menganalisis berbagai aspek digital marketing yang diterapkan oleh Yayasan Al-Hayyu Kecamatan Waru Sidoarjo, termasuk pemilihan platform media sosial, pembuatan konten, serta strategi interaksi dengan audiens. Selain itu, ingin memahami agar dapat memanfaatkan platform digital (sosial media) untuk menarik perhatian masyarakat, meningkatkan kesadaran tentang kegiatan sosial, dan mendorong partisipasi masyarakat dalam kegiatan tersebut. Hasil penelitian ini menunjukkan bahwa dapat memberikan kontribusi bagi pengembangan peran digital marketing yang lebih efektif bagi organisasi nirlaba atau non profit, khususnya dalam konteks meningkatkan partisipasi masyarakat dalam kegiatan sosial.
Co-Authors Adi Basuki Choirul Muhammad Fachrul Iffad Novie Andriani Zakariya Nur Halimatus Sa'diyah Roni, Mukhamad Shevi Charizah Risma Syahrul Ulum Tarisa Zulfarati