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All Journal Benchmarking: Jurnal Manajemen Pendidikan Islam Jurnal Pendidikan Indonesia
Muhammad Sidiq Purnomo
Universitas KH Mukhtar Syafaat Banyuwangi
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Peran Generasi Milenial Dalam Mengubah Lanskap Perilaku Organisasi Galuh Prabowo; Muhammad Sidiq Purnomo
Jurnal Pendidikan Indonesia (JOUPI) Vol. 2 No. 2 (2024): Juni : Jurnal Pendidikan Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joupi.v2i2.321

Abstract

The millennial generation has a significant influence on organizational culture change. Organizations that want to succeed in the future need to adapt to the values ​​and expectations of this generation. By understanding and accommodating the needs of the millennial generation, organizations can create a more engaging, productive, and sustainable work environment. The influence of millennial values ​​on organizational culture is a dynamic and evolving process. By understanding the values ​​held by the millennial generation, organizations can create a more engaging, productive, and sustainable work environment. Based on the explanation above, this article aims to determine the influence of millennial values ​​on organizational culture. The method of writing this article is based on a qualitative approach with a literature review design which is also known as library research. Literature research is a research method that is carried out by collecting, analyzing, and interpreting information from various existing sources, such as scientific journals, books, articles, research reports, and other online sources. The results of this article indicate that the millennial generation is a valuable asset for organizations. By understanding their characteristics and expectations, organizations can create a more engaging and productive work environment. Organizations need to adapt to the changes brought by the millennial generation, such as Adjusting organizational values ​​to be more in line with the values ​​of the millennial generation, Providing appropriate training and development, Offering flexibility in working, Adopting a more collaborative leadership style.
PARADOKS ADVOKASI PENDIDIKAN: ANTARA PRESTISE AKADEMIK DAN GIMIK PEMASARAN Hadiq Syifa Al fawaz; Muhammad Sidiq Purnomo
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 8, No 2 (2024): BENCHMARKING
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v8i2.24422

Abstract

The main objective of this study is to conduct an in-depth analysis and identify how SMK Puspa Bangsa 2 balances the pressure to maintain academic prestige with the need for appealing (often gimmicky) marketing strategies in its efforts to attract and retain prospective students, as well as to evaluate the impact of this balance on the school's image and perceived educational quality. This study uses a descriptive qualitative approach with a single case study strategy at SMK Puspa Bangsa 2 to understand the paradox between academic prestige and marketing strategies. Data were collected through in-depth interviews with the principal, marketing team, teachers, students, and parents; participatory observation of promotional activities; and document analysis, such as brochures and academic reports. Data analysis was conducted using thematic techniques. Validity was ensured through triangulation and member checking, and research ethics were upheld through written consent and the protection of informants' identities. This approach enables a deep understanding of the impact of marketing on the school's image and quality. The results of this study indicate that a crisis of trust at SMK Puspa Bangsa 2 arises due to an imbalance between symbolic marketing strategies and the actual quality of education. Excessive visual promotion is not matched by academic transparency, resulting in disappointment and a decline in student loyalty. The community's positive perception is more shaped by social media imagery than by actual quality. Therefore, the school needs to shift its communication strategy to be more honest and educational, and to empower the public to critically and rationally assess educational quality-not merely based on visual appearances..
Co-Authors Galuh Prabowo Hadiq Syifa Al fawaz