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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Kajian Administrasi Publik dan ilmu Komunikasi
Ahmad Fajar Mahendra
Universitas Muhammadiyah Jakarta
Computer Science & IT Electrical & Electronics Engineering Social Sciences

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Manajemen Event Indonesia International Motor Show (Iims) 2025 dalam Membangun Citra Merek Industri Otomotif Ahmad Fajar Mahendra; Winda Dwi Astuti Zebua
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 3 No. 3 (2026): September: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v3i3.1231

Abstract

The increasingly fierce competition in the automotive industry is driving companies to build their brand image through various communication strategies, one of which is through event management. The Indonesia International Motor Show (IIMS) 2025 is one of the largest automotive exhibitions in Indonesia that carries the concept of Your Infinite Autotainment Experience by integrating automotive and entertainment elements. This study aims to analyze the implementation of IIMS 2025 event management in building the brand image of the automotive industry. The study uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews, documentation, and literature studies. The analysis is based on event management theory which includes planning, organizing, actuating, and controlling/evaluating as well as brand image theory which includes brand identity, brand personality, and brand association. The results show that IIMS 2025 successfully implemented structured event management through careful planning, effective coordination between stakeholders, innovative program implementation, and continuous evaluation. The main factors that support the formation of brand image include communication consistency, program quality, stakeholder involvement, and the use of digital media. The concept of Your Infinite Autotainment Experience successfully strengthens the identity, personality, and brand association of IIMS as an innovative, professional, and relevant automotive exhibition to the needs of modern society.
Analisis Pemberitaan Patah Rangka eSAF Motor Honda pada CNN Indonesia Muhamad Firzan Akbar; Bintang Awal Ramadhan ; Ahmad Fajar Mahendra; Muammar Khadafi; Tria patrianti 
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 4 No. 2 (2024): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v4i1.774

Abstract

This research was conducted to conduct an in-depth analysis of the interconnection between mass media coverage, corporate crises, and the role of media in shaping public perception, with a focus on the specific case of the eSAF Motor Honda's frame breakage reported by CNN Indonesia. The research employed a qualitative approach. The results of the study indicate that there was intensive coverage on CNN Indonesia, particularly in August, with an initially negative tone. Consumer responses influenced public perception and exerted pressure on the company. In other words, the reputation crisis faced by PT Astra Honda Motor requires effective and transparent communication management to address consumer concerns and restore the company's image. Companies need to maintain open and ongoing communication to support the recovery of their reputation.
Co-Authors Bintang Awal Ramadhan  Muammar Khadafi Muhamad Firzan Akbar Tria patrianti  Winda Dwi Astuti Zebua