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All Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat (JUMPER)
Bambang Suharto
Universitas Airlangga, Indonesia
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Peran Kepemimpinan dalam Optimalisasi Potensi Sumber Daya Manusia di Desa Wisata Keramik Dinoyo, Malang Alya Farras Azzahra; Bambang Suharto
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 10 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i10.2900

Abstract

Kampung Wisata Keramik Dinoyo di Malang merupakan salah satu destinasi wisata yang dikenal dengan produk keramik berkualitas. Optimalisasi potensi sumber daya manusia (SDM) di kampung ini memerlukan kepemimpinan yang efektif. Penelitian ini bertujuan untuk melihat peran kepemimpinan dan mengembangkan sumber daya manusia di Kampung Wisata Keramik Dinoyo, serta dampaknya terhadap inovasi, produktivitas dan kualitas produk. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur dengan menggunakan data sekunder yang diambil dari sumber literatur. Hasil penelitian menunjukkan bahwa kepemimpinan yang efektif mendorong inovasi, membangun budaya kerja kolaboratif dan meningkatkan kualitas serta produktivitas kerja. Pemimpin yang melibatkan anggota tim dalam pengambilan keputusan dan pelaksanaan tugas berhasil menciptakan lingkungan kerja yang suportif dan inovatif. Selain itu, fungsi kepemimpinan seperti instruksi, konsultasi, partisipasi, delegasi, dan pengendalian memainkan peran penting dalam mengatasi tantangan internal dan eksternal. Kesimpulan penelitian adalah strategi kepemimpinan yang inklusif dan partisipatif menjadi kunci untuk mengoptimalkan potensi SDM di Kampung Wisata Keramik Dinoyo. Saran untuk penelitian selanjutnya yaitu mengadakan pelatihan kepemimpinan, mengasah keterampilan pengrajin, dan memperluas kolaborasi dengan pihak eksternal untuk hasil yang maksimal.
The Effect of Dynamic Capability, Strategic Innovation, and Market Orientation on Competitive Advantage of MSMEs in Culinary Sector Novianty Djafri; Noorhani Dyani Laksmi; I Ketut Damana; Bambang Suharto
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.991

Abstract

This study examines the effect of dynamic capability, strategic innovation, and market orientation on competitive advantage among Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. In an increasingly dynamic and competitive business environment, culinary MSMEs must develop adaptive and market-driven strategies to sustain superior performance. Drawing upon dynamic capability theory and market orientation perspectives, this research proposes an integrated framework to explain how internal capabilities and external market responsiveness contribute to competitive advantage. A quantitative explanatory research design was employed, using survey data collected from 210 culinary MSME owners and managers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that dynamic capability, strategic innovation, and market orientation each have a positive and significant effect on competitive advantage. Strategic innovation emerges as the strongest direct predictor of competitive advantage. Furthermore, strategic innovation partially mediates the relationship between dynamic capability and competitive advantage, while market orientation significantly moderates the relationship between dynamic capability and strategic innovation. The model explains 67.2% of the variance in competitive advantage, indicating substantial explanatory power. These findings suggest that sustainable competitiveness in culinary MSMEs is achieved through the integration of adaptive capabilities, continuous innovation, and strong market responsiveness. The study contributes to strategic management literature by clarifying the interplay among dynamic capability, innovation strategy, and market orientation in enhancing MSME competitiveness, while also offering practical implications for entrepreneurs and policymakers.
Co-Authors Alya Farras Azzahra I Ketut Damana Noorhani Dyani Laksmi Novianty Djafri