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All Journal Jurnal Impresi Indonesia Smart Society: Community Service and Empowerment Journal
Zaharuddin Zaharuddin
Universitas Mitra Bangsa, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Semangat Kerja dan Disiplin Kerja Terhadap Produktivitas Karyawan di PT Kawai NIP Cikarang Bekasi Dwi Eko Mawardi; Zaharuddin Zaharuddin; I Gede Adiputra
Jurnal Impresi Indonesia Vol. 4 No. 9 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i9.7005

Abstract

Industri manufaktur Indonesia menghadapi tantangan dalam meningkatkan produktivitas karyawan di era persaingan global yang semakin ketat. PT Kawai NIP Cikarang sebagai perusahaan manufaktur mengalami permasalahan dalam mencapai produktivitas optimal akibat menurunnya semangat kerja dan lemahnya penerapan disiplin kerja karyawan. Tujuan dalam penelitian ini adalah untuk mengetahui seberapa besar Pengaruh Semangat Kerja Dan Disiplin Kerja Terhadap Produktivitas Karyawan di PT. Kawai Nip Cikarang Bekasi.  Metode yang dipergunakan dalam penelitian ini adalah metode penelitian yang bersifat kuantitatif dengan deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner dari 91 responden yang dipilih menggunakan rumus Slovin dari populasi 118 karyawan, dan dianalisis dengan uji regresi linear berganda menggunakan SPSS 25.0. Hasil penelitian menunjukkan bahwa semangat kerja dan disiplin kerja secara parsial dan simultan berpengaruh signifikan dan positif terhadap produktivitas karyawan. Secara bersama-sama, kedua variabel tersebut memberikan kontribusi sebesar 39,1% terhadap produktivitas, sementara 60,9% sisanya dipengaruhi oleh faktor lain. Implikasi dari penelitian ini adalah perlunya manajemen perusahaan untuk mengembangkan strategi yang berfokus pada peningkatan semangat dan kedisiplinan kerja, seperti program motivasi dan penegakan aturan yang konsisten, untuk mencapai produktivitas yang optimal.
The Effects of Influencer Marketing and Flash Sale Discount Programs on the Purchasing Decisions of Generation Z Consumers in the Digital Era Zaharuddin Zaharuddin; Supriyadi Supriyadi; Sri Wahyuningsih
Smart Society Vol. 6 No. 2 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i2.1004

Abstract

As businesses increasingly compete for the attention of Generation Z consumers in digital marketplaces, understanding whether purchasing decisions are driven more by social influence or promotional incentives has become a critical issue for developing effective marketing strategies. Although influencer marketing and flash sale discount programs are widely used in e-commerce, previous studies have predominantly examined these strategies separately, providing limited evidence regarding their relative association with Generation Z consumers’ purchasing decisions. This study aims to analyze the relationship between influencer marketing and flash sale discount programs and the purchasing decisions of Generation Z consumers in the digital era. A quantitative approach was employed using a survey method involving 192 students from the Faculty of Economics and Business at Mitra Bangsa University, selected through random sampling. Data were collected through questionnaires and analyzed using SmartPLS. The results indicate that influencer marketing has a path coefficient of 0.361 on Generation Z purchasing decisions, while flash sale discount programs have a path coefficient of 0.592. These findings demonstrate positive relationships between both variables and purchasing decisions, with the relationship between flash sale discount programs and purchasing decisions being relatively stronger than that of influencer marketing. This study contributes to expanding the understanding of factors associated with Generation Z consumers’ purchasing decisions by integrating influencer marketing and flash sale discount programs into a single research model.
Co-Authors Dwi Eko Mawardi I Gede Adiputra Sri Wahyuningsih Supriyadi Supriyadi