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All Journal Journal of International Accounting, Taxation and Information Systems Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Mohammad Ramadhani
STIE Mahardhika Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH DIFERENSIASI PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO MOTOR JAYA SIDOARJO Bayu Wega Parahita; Mohammad Ramadhani; Nindya Kartika Kusmayati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i3.123

Abstract

The changes that occur in the business world today are truly uncertain. For this reason, every company that wants to win the competition and be successful in this century must apply the concept of product differentiation so that the company can use all existing resources and advantages in taking advantage of all changes to win the competition. This differentiation is very important and suitable as the key to success in a company, so this research was conducted with the aim of finding out the effect of product differentiation on customer satisfaction at the Jaya Sidoarjo Motor Shop. In running its business, companies must implement differentiation, where differentiation is one type of competitive advantage that a company can have. Because it is suspected that the application of product differentiation has a great influence on consumer satisfaction in a company. This research was carried out by conducting research on the product differentiation policy at the Jaya Motor Shop Sidoarjo. The method used is simple regression method and correlation coefficient and t test to see the influence and relationship of product differentiation on customer satisfaction. The research results show that product differentiation has a strong relationship with consumer satisfaction at the Jaya Sidoarjo Motor Shop. It can be concluded that key to the success of Toko Motor Jaya Sidoarjo in reaching and serving the market must be implementing the concept of product differentiation which can increase customer satisfaction and continue to be a successful company and be able to win the competition.
The Impact of Marketing Strategy Training on Marketing Personnel in an Effort to Achieve PT Laju Nusa Armada's Sales Target Bayu Wega Parahita; Mohammad Ramadhani; Nindya Kartika Kusmayati
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.51

Abstract

Failure to meet sales goals has an impact on the company's goals. goals for profits. The most fundamental issue is coming up with a strategy and a team that will give an answer for the issue. Training in marketing strategy has a fundamental objective of increasing sales and gaining an advantage over competitors with a long-term perspective. Showcasing methodologies incorporate momentary plans and long-term marketing strategies geared toward the market in order to support marketing goals and company objectives This is the reason, PT. Laju Nusa Armada, a company that provides trucking and logistic services, so that this analysis could assits the sales marketing staffs training. The outcome of a Company profit and sales performance are indicators of marketing strategy. growth. It is anticipated that this training will help explain the most recent marketing aspects. strategy to improve one's ability to come up with and analyze promoting systems in the business climate of PT. Goodbye Finapedia.
Co-Authors Bayu Wega Parahita Bayu Wega Parahita Nindya Kartika Kusmayati