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All Journal Journal of Economic, Bussines and Accounting (COSTING) Community Engagement and Emergence Journal (CEEJ)
Aryani Aryani
Universitas Esa Unggul
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

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ANALYSIS OF OPERATIONAL MANAGEMENT OF ACADEMIC INSTITUTIONS (Case Study on the STIAMI Institute) Aryani Aryani; Malviyola el barqa; Roviuddin Roviuddin; Safuan Safuan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11938

Abstract

Operational management itself is the main management function in a company. Operations management is growing rapidly due to technological advancements and the emergence of new innovations implemented in business practices. Currently, many companies have glanced at and made operations management a strategic tool in competing between companies. Operational management is needed to give birth to new innovations and changes for the better. Because along with the times, the industry is getting more advanced so that companies are required to present the best quality in the products or services produced, but do not forget the impact on the surrounding environment from all company activities. This study aims to analyze operational management in academic institutions. The focus of this research is to identify strengths, weaknesses, opportunities, and threats in operational management and provide recommendations for improving operational efficiency and effectiveness. The research methods used include interviews, surveys, and document analysis. The results of the study show that effective operational management can improve the quality of education services and operational efficiency.
Pengaruh Kesadaran Merk dan Bauran Pemasaran Terhadap Keputusan Pembelian Pada Perumahan Menengah di Kabupaten Bogor Aryani Aryani
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10779

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran merek, promosi, harga, kualitas produk, dan lokasi terhadap keputusan pembelian perumahan menengah di Kabupaten Bogor. Populasi dalam penelitian ini adalah merupakan konsumen perumahan menengah. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah sampel sebanyak 227 responden, yang diperoleh dari perhitungan jumlah variabel (37 indikator × 5) sehingga total sampel yang diambil sebanyak 227 responden untuk meningkatkan validitas data. Pengumpulan data dilakukan melalui penyebaran kuesioner secara langsung kepada responden. Analisis data dilakukan dengan menggunakan pendekatan kuantitatif melalui uji validitas, reliabilitas, regresi linier berganda, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa secara simultan kesadaran merek, promosi, harga, kualitas produk, dan lokasi berpengaruh signifikan terhadap keputusan pembelian perumahan menengah di Kabupaten Bogor. Secara parsial, variabel promosi dan lokasi memberikan pengaruh paling dominan terhadap keputusan pembelian. Temuan ini diharapkan dapat menjadi masukan bagi pengembang dalam merancang strategi pemasaran yang lebih efektif untuk meningkatkan penjualan perumahan menengah.
Co-Authors Malviyola el barqa Roviuddin Roviuddin Safuan Safuan