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All Journal Journal of Economic, Bussines and Accounting (COSTING) Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Zuhad Ichyaudin
Universitas Gunadarma
Economics, Econometrics & Finance Education Library & Information Science

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THE INFLUENCE OF HUMAN RESOURCE DEVELOPMENT ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL CULTURE Hefni Rastoma Arzain; Ana Sriekaningsih; Zuhad Ichyaudin
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12235

Abstract

This study focuses on testing the Influence of Human Resource Development on Employee Performance at PT. Eloda Mitra of Palembang Branch through organizational culture. The purpose of this study is to find out how the influence of human resource development on Employee Performance at PT Eloda Mitra of Palembang Branch through organizational culture. The sample used in this study was 40 employees. The sample collection technique in this study uses the saturated sampling method. The data analysis method in this study uses a quantitative analysis method using SmartPLS software. The test results show that, First, Human Resource Development has a positive effect on Organizational Culture. Second, Human Resource Development has a positive effect on employee performance. Third, Organizational Culture has a positive effect on Employee Performance. Fourth, Human Resource Development has an indirect effect on Employee Performance through Organizational Culture.Suggestions for PT Eloda Mitra of Palembang Branch to continue to maintain and continue to improve the work motivation of the workforce by continuing to provide a good position for the workforce, creating a mutually supportive work environment, developing creativity from the workforce so that the performance and productivity of the workforce.
Pengaruh Promosi, Kualitas Pelayanan, dan Kualitas Produk terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Mediasi pada Outlet Haus! di Depok Zuhad Ichyaudin; Riki Ferdinan Hutapea
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 3 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i3.151

Abstract

The purpose of this research is to determine and analyze the influence of Promotion, Service Quality, and Product Quality on Customer Loyalty for beverages at the Haus! outlet in Depok, with Customer Satisfaction as an intervening variable. The sample for this research consists of customers who have purchased Haus! beverages in Depok and reside in Depok. The sampling technique used the Lemeshow formula. The research sample consisted of 150 respondents, and the data collection method employed a questionnaire instrument. The method used is Partial Least Square with the help of SmartPLS 3.0 software, including Convergent Validity Test, Discriminant Validity, Average Variance Extracted (AVE), Composite Reliability Test, R-Square Test, Hypothesis Test, Path Coefficient, and Specific Indirect Effect. The Path Coefficient test results show that Promotion, Service Quality, and Product Quality have an impact on Customer Satisfaction. Service Quality and Product Quality affect Customer Loyalty. However, Promotion does not affect Customer Loyalty. The results of the Specific Indirect Effect test show that Promotion, Service Quality, and Product Quality affect Customer Loyalty through Customer Satisfaction.
Co-Authors Ana Sriekaningsih Hefni Rastoma Arzain Riki Ferdinan Hutapea