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All Journal JETL (Journal Of Education, Teaching and Learning) Jawda: Journal of Islamic Education Management
Hilda Yulianti
UIN Kiai Haji Achmad Siddiq Jember
Aerospace Engineering Education Social Sciences

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Marketing Communication Strategy 5.0 Public Relations In Increasing The Number Of Students Hilda Yulianti; Rofiq Hidayat
JETL (Journal of Education, Teaching and Learning) Vol 9, No 2 (2024): Volume 9 Number 2 September 2024
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jetl.v9i2.5920

Abstract

This research aims to explore the marketing communication strategy 5.0 played by public relations in increasing student numbers. Through a qualitative approach, this research explores in depth how the practice of marketing communication strategy 5.0 is used to market the madrasah in increasing student numbers. Data was collected through a series of semi-structured interviews with various stakeholders, including madrasah management staff, teachers, parents, and the learners themselves, while the researcher also used active participation observation, as well as primary documentation. Analysis of the data provided a deeper understanding of the public relations 5.0 marketing communication strategy in increasing student numbers. The results of this study indicate that in Madrasah Ibtidaiyah Negeri 3 Jember in its marketing using 4P, namely product, which is given in the form of product innovation in the form of diverse extracurricular and madrasah activities with market needs. Price, the price offered by the madrasah is also in accordance with the surrounding community and there is transparency between the community and the madrasah. Place, the strategic location of the madrassa which is located close to people's homes makes it easier for people to reach their children to study at the madrassa, and promotion, where the madrassa promotes using social media by creating interesting content in accordance with the times and existing trends.
Manajemen Kesiswaan: Program Sholat Dhuha Dalam Memperkuat Spiritualitas Siswa Hilda Yulianti
Jawda: Journal of Islamic Education Management Volume 5 Number 1 April 2024
Publisher : Universitas Islam Negeri Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jawda.v0i0.0.21370

Abstract

Penelitian ini bertujuan untuk mengidentifikasi implementasi program sholat dhuha dalam memperkuat spiritualitas siswa di Madrasah Ibtidaiyah Negeri 3 Jember. Masih banyak siswa yang belum memahami pentingnya sholat dhuha dan tidak melaksanakannya secara konsisten. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil temuan menunjukkan bahwa implementasi program sholat dhuha di Madrasah Ibtidaiyah Negeri 3 Jember dilakukan secara berjamaah dengan muatan lokal yang memperjelas bacaan, gerakan, dan tata cara sholat dhuha. Siswa yang melaksanakan sholat dhuha secara konsisten menunjukkan peningkatan kecerdasan spiritual, termasuk sifat baik dan akhlakul karimah. Dampak dari program ini adalah meningkatnya kesadaran siswa tentang pentingnya ibadah dan mendekatkan diri kepada Allah SWT, serta membantu siswa dalam menghadapi tantangan era milenial dengan pondasi spiritual yang kuat.
Co-Authors Rofiq Hidayat