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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura
Putri Indah Lestari
Universitas Muhammadiyah Sidoarjo
Humanities Economics, Econometrics & Finance Social Sciences

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CONSUMER CONSIDERATIONS IN BUYING TEMPE: A CASE STUDY IN SEPANDE VILLAGE, SIDOARJO Putri Indah Lestari; Rita Ambarwati
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: 2024
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.25123

Abstract

This research aims to determine the influence of price, product quality, and personal selling on consumers' purchasing decisions regarding tempe. This study utilizes a quantitative approach as the research method, employing a questionnaire distributed incidentally. The study involves a sample of 96 individuals who meet the author's criteria, determined using the Lemeshow formula. Quantitative data analysis technique is employed, utilizing statistical methods to analyze the data. The statistical method used is Smart-PLS. Based on the research findings, it was discovered that price has a positive and significant impact on tempe  purchasing decisions in the village of Sepande, Sidoarjo. Product quality has a positive and significant influence on tempe purchasing decisions in the village of Sepande, Sidoarjo. Personal selling has a positive and significant effect on tempe purchasing decisions in the village of  Sepande, Sidoarjo. Furthermore, within this context, price, product quality, and personal selling collectively have a significant impact on tempe  purchasing decisions in the village of Sepande, Sidoarjo.
Co-Authors Rita Ambarwati