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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Journal of Economic Education and Entrepreneurship Studies
Halim, Sri Endarti
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Materials Science & Nanotechnology Physics

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Improving Business Performance Results Through Evaluating Business Information Needs in Makassar City Culinary Industry Businesses Halim, Sri Endarti
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i2.1898

Abstract

One of the keys to success in running a culinary business is the ability to make the right decisions based on accurate and relevant information. Evaluation of business information needs also needs to pay attention to unique factors that affect business performance, such as the need for innovation in menus, understanding of local flavours, and the need for a deep understanding of food and lifestyle trends.This research aims to examine how the evaluation of business information needs in Makassar City culinary industry businesses is a crucial step in an effort to improve business performance results and strengthen the contribution of the culinary sector to the local economy.The research method in this research uses qualitative descriptive to describe a business performance result that comes from aspects of the ability to process and evaluate business information. The data collection technique used in this study was to use a questionnaire distributed to 23 number of psang epe culinary business businesses at Anjungan Pantai Losari Makassar City. The results of this study provide the importance of evaluating business information needs and a better understanding of business information in improving the performance and success of banana epe culinary businesses in Makassar City.
Analysis of the influence of Entrepreneurial and Networking Competitive Advantage on Business Performance with Use of Digital Marketing as a Moderating on Agricultural SME’s in Makassar City Fitriany, Fitriany; Halim, Sri Endarti; Rahman, Muh Akil; Suwandaru, Rachman
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.6342

Abstract

The purpose of this research is to (1) determine the analysis of entrepreneurial influence Networking, Competitive Advantage influences Agriculture SME’s Business Performance in Makassar City (2) To analyze whether Digital Marketing is able to moderate the influence of Entrepreneurial Networking, Competitive Advantage on Performance Makassar City Agriculture SME’s Business. This type of research is causality. Research population This is a total of 86 Agriculture SME actors in Makassar City. Testing research data using a measurement model or often called outer models and structural models (structural models) or often called inner models, and effect size for moderating variables. The results of this research prove that (1) Entrepreneurial Networking, Competitive Advantage has a positive and significant effect on Makassar City Agriculture SME’s Business Performance (2) Digital Marketing cannot moderating the influence of Entrepreneurial Networking, Competitive Advantage on Agriculture SME’s Business Performance in Makassar City
Co-Authors Fitriany Fitriany, Fitriany Rahman, Muh Akil Suwandaru, Rachman