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All Journal Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies
Ariani, Syifa Tri
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Analisis Penerapan Neuroekonomi dalam Pengambilan Keputusan Transaksi dan Investasi pada Mahasiswa Pendidikan Ekonomi Universitas Mulawarman Ariani, Syifa Tri; Riyo Riyadi; Reza
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 2 (2024): VOL. 5, NO. 2 (2024): JE3S, JUNE 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i2.2535

Abstract

Transaction and investment decision making in students is often influenced by irrational and emotional factors. This can result in suboptimal and risky decisions, which can have negative financial repercussions in the future. The purpose of this study is to find out how the application of neuroeconomics in making transaction and investment decisions of Mulawarman University Economic Education students. This research is a descriptive research with a qualitative approach. Data collection using interviews and observations. Data analysis used is data reduction, data presentation, and verification/conclusions. The informants of this study were 6 students of Economic Education at Mulawarman University. The results of this study show that Mulawarman University Economic Education students apply neuroeconomics in making transaction and investment decisions, students gain knowledge about products by searching for information. Students consider emotional responses to purchasing decisions as well as satisfaction. Investment decisions made by students for the long term and get maximum profit. Different types of investments are compared to choose the type of investment that suits personal finance.
Intensi Berwirausaha Dilihat dari Pemahaman Literasi Finansial Siswa SMA dan SMK di Samarinda Riyadi, Riyo; Abu, Ilham; Sudarman, Sudarman; Saqwan, Nur Rifky; Ariani, Syifa Tri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1441

Abstract

Kewirausahaan merupakan aspek penting yang mendukung pertumbuhan perekonomian Indonesia. Hal ini menimbulkan perhatian pemerintah untuk meningkatkan jiwa kewirausahaan di kalangan masyarakat, khususnya generasi muda. Literasi keuangan dapat meningkatkan niat berwirausaha dengan mampu mengelola keuangan secara bijak. Penelitian ini menggunakan pendekatan kuantitatif yang bertujuan untuk mendeskripsikan fenomena-fenomena yang ada, baik fenomena alamiah maupun fenomena buatan manusia. Skala Niat Berwirausaha, dan Skala Literasi Keuangan digunakan dalam penelitian ini dengan subjek sebanyak 300 siswa SMA dan SMK diperoleh dengan metode multi stage random sampling. Intensi berwirausaha dan literasi finansial diukur dengan menggunakan angket dan wawancara untuk memperkuat hasil penelitian. Indikator letasi finansial yang digunakan dalam penelitian ini adalah: 1) pengetahuan dasar, 2) tabungan dan pinjaman, 3) investasi, 4) asuransi, sedangkan untuk indikator intensi berwirausaha adalah: 1) sikap, 2) norma subjektif, 3) kontrol perilaku. Hasil penelitian menunjukkan bahwa literasi finansial berpengaruh signifikan terhadap intensi berwirausaha.
Co-Authors abu, ilham reza Riyadi, Riyo Riyo Riyadi Saqwan, Nur Rifky Sudarman Sudarman