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Revitalisasi tata kelola manajemen BUMDes sebagai upaya penanggulangan pengangguran warga Desa Kalisidi, Kecamatan Ungaran Barat, Kabupaten Semarang Ahmad Zaenuri; Anindya Ardiansari; Nury Ariani Wulansari; Fredianaika istanti; Irawan Prasetyo; Lu’lu’atul Maknun; Lintang Nawangsari; Adellia Eky Aryadi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32544

Abstract

Abstrak Hadirnya Badan Usaha Milik Desa (BUMDes) menjadi harapan besar bagi desa karena dapat menunjang kesejahteraan ekonomi desa. Namun seyogyanya hal ini tidak berlaku bagi warga Desa Kalisidi, Ungaran Barat, Kecamatan Semarang. BUMDes yang sudah terbentuk sejak 2017 belum mampu berfungsi secara optimal dan belum bisa memperkuat tatanan perekonomian desa. Tim Pengabdi mengusulkan solusi atas permasalahan tersebut dengan melakukan Revitalisasi Tata Kelola Manajemen BUMDes sebagai upaya dalam penanggulangan pengangguran. Dalam proses pelaksanaannya, diperlukan kolaborasi dan koordinasi dari beberapa pihak terkait dalam mendukung realisasi kegiatan tersebut. Jumlah warga Desa Kalisidi yang ikut terlibat dalam kegiatan pengabdian sejumlah 20 orang. Metode yang diaplikasikan dalam pengabdian masyarakat ini terdiri dari kegiatan kegiatan Pelatihan keterampilan dan Pengembangan kapasitas SDM, diversifikasi usaha BUMDes, peningkatan aksesibilitas modal dan pemanfaatan teknologi, pengembangan kewirausahaan dan pemberdayaan masyarakat, pemasaran dan pengelolaan jaringan, evaluasi dan monitoring berkelanjutan serta kolaborasi dengan pemerintah dan lembaga swasta. Dengan pelatihan manajemen kelembagaan, pencatatan keuangan, serta penyusunan rencana bisnis yang terstruktur baik, hal ini mampu memperkuat kapasitas pengetahuan dan keterampilan pengurus BUMDes, pembentukan unit usaha baru, penyerapan tenaga kerja lokal bahkan mampu menekan angka pengangguran di Desa Kalisidi. Kata kunci: revitalisasi manajemen; bumdes; pengangguran; Desa Kalisidi Abstract The presence of Village-Owned Enterprises (BUMDes) is a great hope for villages because it can support the economic welfare of the village. However, this should not apply to residents of Kalisidi Village, West Ungaran, Semarang District. BUMDes which has been established since 2017 has not been able to function optimally and has not been able to strengthen the village's economic order. The Community Service Team proposed a solution to this problem by Revitalizing BUMDes Management Governance as an effort to overcome poverty. In the implementation process, collaboration and coordination are needed from several related parties to support the realization of these activities. The number of participants involved in the community service activities was 30 people. The methods applied in this community service consist of Skills Training and Human Resource Capacity Development activities, BUMDes business diversification, increasing capital accessibility and technology utilization, developing entrepreneurship and community empowerment, marketing and network management, continuous evaluation and monitoring, and collaboration with the government and private institutions. With institutional management, financial records, and the preparation of a well-structured business plan, this is able to strengthen the knowledge and skills capacity of BUMDes administrators, the formation of new business units, the absorption of local workers and even reduce poverty rates in Kalisidi Village. Keywords: management revitalization; bumdes; unemployment; Kalisidi Village
Mengelola Sampah, Menjaga Desa: Strategi Optimalisasi Sampah Rumah Tangga Menuju SDG’s Arief Yulianto; Wahyono Wahyono; Vini Wiratno Putri; Fredianaika Istanti; Erisa Aprilia Wicaksari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5225

Abstract

This community service program aims to educate village residents on the importance of waste separation and processing, implement simple circular economy-based technologies, and establish a community-based waste management system. A participatory approach is carried out through awareness campaigns and training on household-level waste sorting, environmental campaigns through schools, communities, and social media, as well as incentive programs for residents actively involved in waste management, such as waste bank initiatives. The outcomes of this program are expected to create a cleaner and healthier village environment, improve the community’s economic well-being, and support the achievement of the Sustainable Development Goals (SDGs). Furthermore, the program is intended to serve as a replicable model for waste management in other regions with similar characteristics.
Exploring the Mediating Effect of Brand Image on the Relationship between Social Media Marketing, Green Marketing, and Purchase Decisions Tamam Arya; Fredianaika Istanti
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hzanc381

Abstract

Consumer behavior in making decision is becoming increasingly diserve, extending in order to fulfill the functional needs and emotional needs as well. In the process of fulfilling these needs, consumers are influenced by factors that drive their decision making. Social media marketing and green marketing are examples of factors that influence consumers in making purchasing decision. The intention of this study is examine the effect of social media marketing and green marketing on purchasing decision, with brand image as a mediating variable among consumers of The Body Shop Indonesia in Semarang City. This study was concern on the growth of intensity of social media usage as primary source of information and focused on consumers awareness of environmental sustainability issue in purchasing selfcare product. This research using quantitative approach with explanatory research design. The sampling technique that implemented in this study was purposive sampling, targeting consumers who have previously purchased product from The Body Shop Indonesia. Data on this study was collected through a structured questionnaire and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method to assess validity, reliability, and the structural relationship between variables. The expected result from this research is showing the positive direct effect of social media marketing and green marketing on purchasing decision and positive indirect effect through brand image as mediator. The invention from this study is expected can provide theoretical contributions to the advancement of sustainable marketing and consumer behavior literature, also offering practical implications for companies in formulating effective and sustainability-oriented marketing strategies.
E-commerce Customer Loyalty Model: An Examination of Website design, Information quality, and Satisfaction on Tokopedia Users. Ariq Isham; Fredianaika Istanti
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/mpnp2j56

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition between platforms, especially between e-commerce platforms. Meanwhile, Tokopedia's index in the Top Brand Award has shown a downward trend over the past five years, but user preference for this platform remains very high. This study examines how website design and information quality influence customer loyalty, both directly and through customer e-satisfaction, among Tokopedia users in Semarang City. This research uses an explanatory quantitative approach with a population of active Tokopedia users in Semarang City. The sample consisted of 199 respondents. Sampling was conducted using purposive sampling techniques, and data was collected through an online questionnaire. The data was analyzed using (SEM- PLS). The results showed that customer loyalty was influenced by information quality and customer e-satisfaction, while website design was found to have no direct influence on loyalty. Website design and information quality were also found to have a significant influence on the customer e-satisfaction variable. Furthermore, customer e-satisfaction significantly mediates the relationship between website design and customer loyalty, as well as mediates the relationship between information quality and customer loyalty. These findings highlight the central role of information quality and customer satisfaction in strengthening loyalty, and suggest that Tokopedia should prioritize improving information quality and user experience design to increase long-term customer retention
How Organizational Commitment Explains The Effect Of Leadership And Work Quality On Organizational Citizenship Behavior Lovienna Reisha; Fredianaika Istanti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.125

Abstract

Organizational Citizenship Behavior (OCB) is an important factor that supports the effectiveness and well-being of a company, especially in the hospitality industry which relies heavily on employees' extra contributions. This study aims to analyze the factors that influence Organizational Citizenship Behavior among employees of Kiyana Hotel in one chain, focusing on the influence of Transformational Leadership and Quality of Work Life as well as the mediating role of Organizational Commitment. This study uses a quantitative approach with a probability sampling method through a census sampling technique. The data collection instrument used a questionnaire with a Likert scale. The study population was all employees totaling 43 respondents. The study sample consisted of 35 employees of Kiyana Premiere Hotel Batang and 8 employees of Kiyana Resort Dieng as respondents. Data analysis was conducted using SEM-PLS to test the relationship between variables simultaneously. The results of the study show: Transformational Leadership and Quality of Work Life have a positive and significant effect on Organizational Citizenship Behavior; Transformational Leadership and Quality of Work Life have a positive and significant effect on Organizational Commitment; Organizational Commitment has a positive and significant effect on Organizational Citizenship Behavior; Organizational Commitment mediates Transformational Leadership and Quality of Work Life on Organizational Citizenship Behavior; These findings underscore the importance of inspiring leaders and a work environment that supports employees' quality of life in building high levels of commitment, ultimately encouraging extracurricular behaviors that benefit the company. This research offers practical implications for hotel management in designing leadership strategies and improving work quality to enhance overall employee contribution.
The Mediating Role of Purchase Intention on Green Skincare Purchase Behavior Aisyah Rara Fauzia; Fredianaika Istanti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6795

Abstract

The skincare sector in Indonesia has experienced swift growth and has become an integral part of consumers' daily routines. This upward trend in usage has brought about concerns for the environment, prompting the introduction of green skincare options as a more sustainable choice. Even with this transition, enthusiasm for green products does not necessarily translate into corresponding purchase action. This study aims to examine the influence of product knowledge and environmental awareness influence purchase intentions and their effects on the purchase behavior regarding local green skincare items, treating purchase intention as a mediating factor. This study uses a quantitative approach through a survey of skincare users in Semarang City as the research population, with purposive sampling techniques applied to 180 respondents who meet the criteria of skincare consumers. The data is analyzed using SEM-PLS method. The findings indicate that both product knowledge and environmental concern significantly influence purchase intention, while purchase intention and environmental concern play a significant role in influencing purchase behavior. However, there is no direct influence of product knowledge on purchasing actions. Additionally, purchase intention serves as a mediator in the connections between product knowledge and purchase behavior, as well as between environmental concern and purchase behavior.
The Mediating Role of Brand Trust in Brand Loyalty on Indonesia’s Local Women’s Fashion Belinda Aprilia; Fredianaika Istanti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6938

Abstract

Indonesia’s fashion industry is growing rapidly, as indicated by increasing consumer spending on fashion products. High fashion imports raise concerns about consumer perceptions of local versus foreign brands, underscoring the need to examine loyalty drivers among female consumers of local fashion in Semarang amid rising income and purchasing power. This study assesses the impact of social media marketing, brand awareness, and brand image on brand loyalty with brand trust acts as mediator. A quantitative explanatory study with 180 non-probability purposively sampled respondents, following Hair’s sample size guideline and employing a five-point Likert scale, was analyzed the measurement and structural models with PLS-SEM. The findings indicate that social media marketing, brand awareness, and brand image significantly impact brand trust. Social media marketing and brand image influence brand loyalty, with social media marketing emerging as the most dominant predictor. In contrast, brand awareness does not affect directly on brand loyalty. Furthermore, brand trust mediates the influence of social media marketing, brand awareness, and brand image on brand loyalty. Local fashion should strengthen awareness to build trust and sustain loyalty.