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Revitalisasi tata kelola manajemen BUMDes sebagai upaya penanggulangan pengangguran warga Desa Kalisidi, Kecamatan Ungaran Barat, Kabupaten Semarang Ahmad Zaenuri; Anindya Ardiansari; Nury Ariani Wulansari; Fredianaika istanti; Irawan Prasetyo; Lu’lu’atul Maknun; Lintang Nawangsari; Adellia Eky Aryadi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32544

Abstract

Abstrak Hadirnya Badan Usaha Milik Desa (BUMDes) menjadi harapan besar bagi desa karena dapat menunjang kesejahteraan ekonomi desa. Namun seyogyanya hal ini tidak berlaku bagi warga Desa Kalisidi, Ungaran Barat, Kecamatan Semarang. BUMDes yang sudah terbentuk sejak 2017 belum mampu berfungsi secara optimal dan belum bisa memperkuat tatanan perekonomian desa. Tim Pengabdi mengusulkan solusi atas permasalahan tersebut dengan melakukan Revitalisasi Tata Kelola Manajemen BUMDes sebagai upaya dalam penanggulangan pengangguran. Dalam proses pelaksanaannya, diperlukan kolaborasi dan koordinasi dari beberapa pihak terkait dalam mendukung realisasi kegiatan tersebut. Jumlah warga Desa Kalisidi yang ikut terlibat dalam kegiatan pengabdian sejumlah 20 orang. Metode yang diaplikasikan dalam pengabdian masyarakat ini terdiri dari kegiatan kegiatan Pelatihan keterampilan dan Pengembangan kapasitas SDM, diversifikasi usaha BUMDes, peningkatan aksesibilitas modal dan pemanfaatan teknologi, pengembangan kewirausahaan dan pemberdayaan masyarakat, pemasaran dan pengelolaan jaringan, evaluasi dan monitoring berkelanjutan serta kolaborasi dengan pemerintah dan lembaga swasta. Dengan pelatihan manajemen kelembagaan, pencatatan keuangan, serta penyusunan rencana bisnis yang terstruktur baik, hal ini mampu memperkuat kapasitas pengetahuan dan keterampilan pengurus BUMDes, pembentukan unit usaha baru, penyerapan tenaga kerja lokal bahkan mampu menekan angka pengangguran di Desa Kalisidi. Kata kunci: revitalisasi manajemen; bumdes; pengangguran; Desa Kalisidi Abstract The presence of Village-Owned Enterprises (BUMDes) is a great hope for villages because it can support the economic welfare of the village. However, this should not apply to residents of Kalisidi Village, West Ungaran, Semarang District. BUMDes which has been established since 2017 has not been able to function optimally and has not been able to strengthen the village's economic order. The Community Service Team proposed a solution to this problem by Revitalizing BUMDes Management Governance as an effort to overcome poverty. In the implementation process, collaboration and coordination are needed from several related parties to support the realization of these activities. The number of participants involved in the community service activities was 30 people. The methods applied in this community service consist of Skills Training and Human Resource Capacity Development activities, BUMDes business diversification, increasing capital accessibility and technology utilization, developing entrepreneurship and community empowerment, marketing and network management, continuous evaluation and monitoring, and collaboration with the government and private institutions. With institutional management, financial records, and the preparation of a well-structured business plan, this is able to strengthen the knowledge and skills capacity of BUMDes administrators, the formation of new business units, the absorption of local workers and even reduce poverty rates in Kalisidi Village. Keywords: management revitalization; bumdes; unemployment; Kalisidi Village
Mengelola Sampah, Menjaga Desa: Strategi Optimalisasi Sampah Rumah Tangga Menuju SDG’s Arief Yulianto; Wahyono Wahyono; Vini Wiratno Putri; Fredianaika Istanti; Erisa Aprilia Wicaksari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5225

Abstract

This community service program aims to educate village residents on the importance of waste separation and processing, implement simple circular economy-based technologies, and establish a community-based waste management system. A participatory approach is carried out through awareness campaigns and training on household-level waste sorting, environmental campaigns through schools, communities, and social media, as well as incentive programs for residents actively involved in waste management, such as waste bank initiatives. The outcomes of this program are expected to create a cleaner and healthier village environment, improve the community’s economic well-being, and support the achievement of the Sustainable Development Goals (SDGs). Furthermore, the program is intended to serve as a replicable model for waste management in other regions with similar characteristics.
Exploring the Mediating Effect of Brand Image on the Relationship between Social Media Marketing, Green Marketing, and Purchase Decisions Tamam Arya; Fredianaika Istanti
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/hzanc381

Abstract

Consumer behavior in making decision is becoming increasingly diserve, extending in order to fulfill the functional needs and emotional needs as well. In the process of fulfilling these needs, consumers are influenced by factors that drive their decision making. Social media marketing and green marketing are examples of factors that influence consumers in making purchasing decision. The intention of this study is examine the effect of social media marketing and green marketing on purchasing decision, with brand image as a mediating variable among consumers of The Body Shop Indonesia in Semarang City. This study was concern on the growth of intensity of social media usage as primary source of information and focused on consumers awareness of environmental sustainability issue in purchasing selfcare product. This research using quantitative approach with explanatory research design. The sampling technique that implemented in this study was purposive sampling, targeting consumers who have previously purchased product from The Body Shop Indonesia. Data on this study was collected through a structured questionnaire and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method to assess validity, reliability, and the structural relationship between variables. The expected result from this research is showing the positive direct effect of social media marketing and green marketing on purchasing decision and positive indirect effect through brand image as mediator. The invention from this study is expected can provide theoretical contributions to the advancement of sustainable marketing and consumer behavior literature, also offering practical implications for companies in formulating effective and sustainability-oriented marketing strategies.
E-commerce Customer Loyalty Model: An Examination of Website design, Information quality, and Satisfaction on Tokopedia Users. Ariq Isham; Fredianaika Istanti
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/mpnp2j56

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition between platforms, especially between e-commerce platforms. Meanwhile, Tokopedia's index in the Top Brand Award has shown a downward trend over the past five years, but user preference for this platform remains very high. This study examines how website design and information quality influence customer loyalty, both directly and through customer e-satisfaction, among Tokopedia users in Semarang City. This research uses an explanatory quantitative approach with a population of active Tokopedia users in Semarang City. The sample consisted of 199 respondents. Sampling was conducted using purposive sampling techniques, and data was collected through an online questionnaire. The data was analyzed using (SEM- PLS). The results showed that customer loyalty was influenced by information quality and customer e-satisfaction, while website design was found to have no direct influence on loyalty. Website design and information quality were also found to have a significant influence on the customer e-satisfaction variable. Furthermore, customer e-satisfaction significantly mediates the relationship between website design and customer loyalty, as well as mediates the relationship between information quality and customer loyalty. These findings highlight the central role of information quality and customer satisfaction in strengthening loyalty, and suggest that Tokopedia should prioritize improving information quality and user experience design to increase long-term customer retention