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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Equity: Jurnal Ekonomi
Vira Marinda
Universitas Tidar
Economics, Econometrics & Finance Social Sciences

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Strategies to Improve the Performance of Micro, Small, and Medium Enterprises Damariz Snack and Catering Magelang City Dinda Safitri; Vira Marinda; Luna Mayang Anandira; Archie Zakkharia Dakarwan Putra
Equity: Jurnal Ekonomi Vol 12 No 2 (2024): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v12i2.341

Abstract

This article is motivated by the phenomenon of a number of MSMEs that ignore the management system in building strategies so that they face various problems and have less than optimal performance. This study aims to provide strategic solutions to improve the performance of MSME Damariz through an in-depth analysis of internal and external factors that affect their operations. The main focus is to develop strategies that can be implemented practically to face existing challenges and take advantage of available opportunities. In this context, research not only functions as an evaluation tool, but also as a strategic guide for better decision making. This study uses a qualitative descriptive approach, which is based on primary and secondary data collection. Primary data was collected through in-depth interviews and direct observations with MSME owners to get a real picture of operational conditions and directly understand the problems in MSMEs directly. Secondary data was obtained from scientific journals and related books as references to build a strong theoretical foundation. The findings of this study indicate that MSME Damariz has unexplored opportunities with the aim of improving performance from identifying potential and providing strategic recommendations. SWOT analysis is used as an analytical tool in this study using the IFE, EFE, and IE matrices. As a supporter of this research, the IE matrix table is depicted in cell V, where horizontal integration occurs, which means that there is a need to improve strategies in supporting Damariz MSMEs.
Optimization of PBB Data Updates Through Collaboration of UNTIDAR Students with BPPKAD in Three Districts of Magelang Regency Rendi Ramadani Saputra; Silvia Veni; Nurul Janah; Siti Nurlaela; Vira Marinda; Endah Dwi; Yuliana Indah; Adnan Syarif; Candra Dewi; Erika Maulan
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4819

Abstract

The Community Service Program (KKN) represents a collaborative effort between students of Universitas Tidar (UNTIDAR) and the Regional Revenue, Financial Management, and Asset Agency (BPPKAD) of Magelang Regency aimed at enhancing the updating of Land and Builidng Tax (PBB) data. This activity was carried out in three sub district, namely Mungkid sub district, Mertoyudan sub district, and Muntilan sub district, by utilizing the SiPBB Trengginas website. In a direct practice approach, students play an active role in assisting village officials in the process of data mutation, tax object updates, data correction, and cancellation of inappropriate SPPT. The result of this activity show that the collaboration has succeeded in improving the accuracy of PBB data, efficiency in regional tax administration, and public understanding of the importance of data updating. This program not only provides direct benefits to the community and local government, but also provides practical experience for students in applying knowledge to solve problem in the field.
Strategies to Improve the Performance of Micro, Small, and Medium Enterprises Damariz Snack and Catering Magelang City Dinda Safitri; Vira Marinda; Luna Mayang Anandira; Archie Zakkharia Dakarwan Putra
Equity: Jurnal Ekonomi Vol 12 No 2 (2024): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v12i2.341

Abstract

This article is motivated by the phenomenon of a number of MSMEs that ignore the management system in building strategies so that they face various problems and have less than optimal performance. This study aims to provide strategic solutions to improve the performance of MSME Damariz through an in-depth analysis of internal and external factors that affect their operations. The main focus is to develop strategies that can be implemented practically to face existing challenges and take advantage of available opportunities. In this context, research not only functions as an evaluation tool, but also as a strategic guide for better decision making. This study uses a qualitative descriptive approach, which is based on primary and secondary data collection. Primary data was collected through in-depth interviews and direct observations with MSME owners to get a real picture of operational conditions and directly understand the problems in MSMEs directly. Secondary data was obtained from scientific journals and related books as references to build a strong theoretical foundation. The findings of this study indicate that MSME Damariz has unexplored opportunities with the aim of improving performance from identifying potential and providing strategic recommendations. SWOT analysis is used as an analytical tool in this study using the IFE, EFE, and IE matrices. As a supporter of this research, the IE matrix table is depicted in cell V, where horizontal integration occurs, which means that there is a need to improve strategies in supporting Damariz MSMEs.
Co-Authors Adnan Syarif Archie Zakkharia Dakarwan Putra Candra Dewi Dinda Safitri Endah Dwi Erika Maulan Luna Mayang Anandira Nurul Janah Rendi Ramadani Saputra Silvia Veni Siti Nurlaela Yuliana Indah