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All Journal Jurnal Manajemen dan Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Etriya Etriya
Department of Agribusiness, Faculty of Economics and Management, IPB University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of the Perception of Health Benefits and Environmental Friendliness on Oat Drink Purchase Decisions Altafni Mahdia; Harianto Harianto; Etriya Etriya
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 2 (2026): JABM, Vol. 12 No. 2, May 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.2.439

Abstract

Background: Increasing public awareness of environmental and health issues has driven a shift in consumption patterns toward plant-based products, such as oat beverages, which are considered more environmentally friendly and healthier than cow's milk. In Indonesia, the consumption of oat beverages has increased; however, challenges remain, including limited consumer understanding of product benefits and intense market competition.Purpose: This study aims to identify the decision-making process involved in purchasing oat beverages and analyze the influence of packaging design, sensory attributes, labeling, perceived healthiness, and environmental friendliness on consumer purchasing decisions.Design/Methodology/Approach:  This study employed multistage random sampling and collected data through questionnaires to respondents who had previously purchased oat drinks and met the specified criteria. Data were collected offline through questionnaires administered to 230 respondents from three faculties at IPB University over a one-month period, from February to March 2025. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM).Results: Based on PLS-SEM analysis, all indicators meet the validity and reliability criteria. Labeling, perceived healthiness, and environmental friendliness are perceived to influence purchase decisions for oat drinks significantly. Packaging design, sensory attributes, control variables, namely age and expenditure do not affect the purchase decision. Conclusion: Clear product information and health and sustainability-related claims are key drivers of oat beverage purchasing decisions and can strengthen marketing strategies in a competitive market.Originality/value (State of the art): This study offers empirical evidence on consumer purchasing behavior for oat beverage purchasing decisions in Indonesia, highlighting labeling, health perception, and environmental friendliness as strategic considerations for marketing plant-based products. Keywords:   health perception, labeling, oat drink, packaging design, purchase decision
Edukasi Budidaya dan Pemanfaatan Azolla Melalui Komunitas Azo.co dengan Pendekatan Partisipatif Salman Al Muhamadi; Mohammad Haekal Zen Arifin; William Andanu Purwanto; Shabrina Putri Fauziah; Akbar Dicky Muzadi; Etriya Etriya
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 1 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.1.33-42

Abstract

Azolla is beneficial for sustainable farming as a feed source, biofertilizer, and phytoremediator. This plant is potentially produced in Temuguruh Village, Banyuwangi Regency, East Java, which has a youth organization whose members have an average of 20 hours of free time per week. This community service program aims to educate the youths in Temuguruh Village regarding the utilization and cultivation of Azolla, which may help them to be more productive. This program applied the participatory approach and participatory communication, encouraging the youths (as the partners of this program) to be more proactive in participating in this program by using a community as a media outlet, namely Azo.co. This program develops the skills of the Azo.co members in the cultivation, utilization, and marketing of Azolla. Furthermore, the participatory approach and communication encourage Azo.co members to actively participate in learning within the community. Azo.co may follow up this program by partnering with other local communities, such as the fish farming community (Kelompok Pembudidaya Ikan).
Eco-Friendly Opportunities and Strategies of The Black Soldier Fly Maggot Business in Pariaman, West Sumatera M Ikhwan; Rachmat Pambudy; Etriya Etriya
Jurnal Manajemen dan Agribisnis Vol. 22 No. 1 (2025): JMA, Vol. 22 No. 1, March 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.22.1.92

Abstract

Background: Food Loss and Food Waste (FLW) may have a significant impact on the global economy, environment, and food security. However, this problem also presents a business opportunity through the production and processing of Black Soldier Fly (BSF) maggots that utilize organic waste. Purpose: This paper aims to create a business model with Bank Sampah Sahabat Alam (BSSA) serving as the primary unit of analysis, formulate strategies, and prioritize strategies of the BSF maggot business in Pariaman, West Sumatera, to seize opportunities and use local resources. Design/methodology/approach: The data were analyzed using Business Model Canvas (BMC), Internal-External (IE), and SWOT matrices to formulate strategies, and Quantitative Strategic Planning Matrix (QSPM) to prioritize strategies. Findings/Result: The results demonstrate that the BSF maggot business is in a growth position, with intensive and integrative strategies recommended. The QSPM suggests prioritizing the political support of the Mayor of Pariaman for the development of this business, support from local governments plays a crucial role in determining business success by influencing policy formulation and resource allocation, which is critical to ensuring effective business planning and driving sustainable growth. Modified the BMC of the BSF maggot business in Pariaman with improvements in all BMC segments to support more effective strategy execution.Conclusion: Strategy formulation through the SWOT Matrix resulted in 10 alternative strategies classified into intensive and integrative strategies from the IE matrix results. Strategy priorities for the BSF maggot business in Pariaman have been determined through QSPM analysis. The implementation of these strategies brings an update to the BMC, which provides a comprehensive guide for business development and optimization in a sustainable and eco-friendly manner. Originality/value (State of the art): This paper makes a new contribution in the application of strategies generated from a combination of internal and external environmental analysis, including VRIO, Porter's Five Forces, PESTEL, as well as Internal-External (IE) and SWOT matrices, into Business Model Canvas (BMC) elements for the BSF maggot business. This holistic approach provides a more comprehensive strategic guide to deal with the sustainable business dynamics in this sector. Keywords: BSF maggot business, business strategies, business model canvas, food waste, opportunities
Co-Authors Akbar Dicky Muzadi Altafni Mahdia Harianto Harianto M Ikhwan Mohammad Haekal Zen Arifin Rachmat Pambudy Salman Al Muhamadi Shabrina Putri Fauziah William Andanu Purwanto