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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Journal of Economics and Social Sciences
Adi Prayitno
UIN Syarif Hidayatullah Jakarta
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PARTAI POLITIK DALAM MENINGKATKAN PARTISIPASI POLITIK GENERASI Z Adi Prayitno; Afried Lazuardi
Emerald: Journal of Economics and Social Sciences Vol. 5 No. 1 (2026): Emerald Journal of Economics and Social Sciences
Publisher : Media Wawasan Ilmu Publishing

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Abstract

Generation Z has become the largest voting bloc within Indonesia's political demography, yet this numerical dominance has not automatically translated into proportional engagement in formal political activities, including party membership and cadre development. This article examines the strategies political parties employ to stimulate Generation Z's political participation and identifies the supporting and inhibiting factors involved. Using a descriptive qualitative approach with a case-study design, data were gathered through in-depth interviews, participatory observation, and organizational document review within a regional political party structure. The findings reveal four principal strategic domains: adaptive digital communication aligned with youth platform culture, participatory political education, strengthened tiered cadre regeneration, and direct involvement of Generation Z in party agendas and decision-making. Supporting factors include organizational openness and digital resource availability, while inhibiting factors include residual political apathy, limited substantive political literacy, and a tendency toward episodic, symbolic participation. These findings extend the Civic Voluntarism Model by foregrounding digital recruitment as a contemporary political pathway, while underscoring that the sustainability of Generation Z's participation depends on institutional consistency in providing meaningful space rather than digital visibility alone
From Ideology to Electability: The Implications of Non-Cadre Candidate Recruitment on PKS's Strategy and Efforts to Become an Open Party Adi Prayitno
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5416

Abstract

This study discusses the recruitment strategy of non-cadre legislative candidates carried out by the Prosperous Justice Party (PKS) in the 2009 Legislative Election. As a cadre-based party, this step is a significant innovation in the history of PKS. The research uses a qualitative approach with an analytical descriptive method, utilizing in-depth interviews with resource persons and analysis of related documents. The results of the study show that the recruitment policy of non-cadre candidates is influenced by several main factors. First, efforts to increase electability in non-PKS base areas. Second, recruiting figures who are considered capable of making a significant contribution to the party's goals. Third, an experiment to make PKS a more open party. Finally, pragmatic reasons such as the party's financial needs. However, this step caused various criticisms, both from internal and external circles, because it was considered contrary to the principle of the cadre party that prioritized internal cadres. Theoretically, this policy reflects a change in the character of PKS from party ideology to more pragmatic. This research highlights the importance of balancing political pragmatism and ideological consistency in maintaining party cohesion. These findings are relevant to understand the dynamics of political parties in Indonesia, especially in facing the challenges of political modernization.Keywords: Political recruitment, non-cadre candidates, PKS, 2009 elections, cadre parties, political strategy.
Co-Authors Afried lazuardi