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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Tien Yus Tini
Universitas Indo Global Mandiri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Analysis Of The Marketing Mix And Its Influence On Purchasing Decisions On The Prasetya Products Tien Yus Tini; Yuliza Betty Harleoni; Marzuki Alie
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6904

Abstract

This study aims to identify, study and analyze the marketing mix of The Prasetya and The Influences in Customer Decisions to by product of The Prasetya. This study used qualitative research methods, with data collection techniques observation, interviews and explore theh types of open-ended questions where information is free to provide in depth information to be used as research data. The data analyzed is the result of interviews with employees, customers and experienced human resourch of UMKM using analyctical techniques including data reduction, data presentation and levers or cunclusions. The result of this study that marketing mix of The Prasetya has been able to influence consumer purchasing decisions and increase sales turnover and customers always make repeat purchases for the product and also increase the company's profits so that the company's goals can be achieved.
Competence, Motivation And Facilities And Infrastructure As Determining Factors In Dpmptsp Employee Performance Tien Yus Tini; Yessy Novianty
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6925

Abstract

This study aims to analyze and prove the influence of competence, motivation, facilities and infrastructure on employee performance to support the success of socialization at the Investment and One-Stop Integrated Service Office (DPMPTSP) in Ogan Komering Ilir Regency. This study is a quantitative study, the population in this study were 115 DPMPTSP employees and the sampling method was saturated sampling. The results of this study indicate that partially competence has a negative and significant effect on employee performance, while motivation, facilities and infrastructure have a significant positive effect on performance. Simultaneously, the variables of competence, motivation, facilities and infrastructure have a positive and significant effect on the performance of DMPTSP employees.
Co-Authors Marzuki Alie Yessy Novianty Yuliza Betty Harleoni