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All Journal Dinasti International Journal of Education Management and Social Science IIJSE
Hartoyo Hartoyo
IPB University, Bogor, Indonesia
Economics, Econometrics & Finance Education

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Analysis of Service Quality on Competitiveness Improvement Strategies in XYZ Tutoring Fikrul Gifar; Hartoyo Hartoyo; Asep Taryana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9148

Abstract

Education has a strategic role in improving the quality of human resources, both through formal and non-formal channels. One form of non-formal education that is growing rapidly is tutoring, which functions to support students' academic readiness, especially in facing university entrance selection. Increasingly fierce competition requires tutoring institutions to provide quality services to be able to meet the needs of students and remain competitive. This study aims to analyze the influence of service quality on the strategy to increase the competitiveness of Bimbel XYZ using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The data was collected through an online questionnaire which was distributed to 115 grade 12 students from eight branches of Bimbel XYZ in the Bekasi and Cibubur areas. The results of the study show that the quality of service has a significant effect on increasing the competitiveness of XYZ tutoring. Service quality dimensions such as reliability, responsiveness, physical evidence, assurance, and empathy have been shown to contribute strongly in shaping a positive perception of service. In addition, customer satisfaction mediates the influence of service quality on competitiveness. These findings affirm the importance of continuous improvement of service quality as the main strategy to strengthen the competitive position of tutoring institutions in the midst of the dynamics of the non-formal education industry.
Analysis of Consumer Value Perceptions & Preferences Towards Important Attributes of Frozen Food - Packaged Meatballs In The Bandung City Market Budiono Budiono; Hartoyo Hartoyo; Mochammad Mukti Ali
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2982

Abstract

Frozen food products have spread widely on the market, either in the form of food ingredients (frozen harvest) or food that has been pre-processed (then frozen). Frozen food is the choice of many people who don't have much free time to cook food. There are already many businesses around frozen food in Indonesia, both in production, distribution and retail sales. One type of frozen food is packaged meatballs. Packaged meatballs are a type of food that is quite popular in Indonesia. There is still a big opportunity to run a frozen food business in Indonesia because the Indonesian population is very high and increases every year. The impact of the Covid-19 pandemic has also affected people's lifestyles, BPS data shows that the highest online sales were for food and beverages, which rose sharply by 1070% from sales in January 2020. Currently, competition between producers is increasingly competitive. To win the competition, companies need to know perception values, preferences and consumer behavior in decision purchasing as a basis for determining marketing strategy. Perception Consumer values , preferences and behavior need to be analyzed, because they cannot be controlled directly by the company. Information on consumer behavior was obtained from research results in traditional markets in the city of Bandung and then analyzed abstractionally and descriptively analyzed.  
The Influence of Digital Marketing and Influencers on Repurchase Intention for Kahf Facial Cleanser through Customer Trust Rahadean Makhdani Rahmatullah Mubarik; Hartoyo Hartoyo; Sufrin Hannan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5939

Abstract

Growing awareness among Indonesian men of skin health and personal appearance has significantly increased demand for male skincare products, especially in the facial cleanser segment. Local brands such as Kahf continue to face strong competitive pressure fom international brands that dominate the market. This study examines the influence of digital marketing and influencers on repurchase intention for Kahf facial cleanser products, with customer trust as a mediating variable. Using SEM-PLS and data collected from 265 respondents in the Jabodetabek area. The findings show that social media marketing significantly affects customer trust but does not directly influence repurchase intention. Digital content marketing and influencer marketing significantly affect both customer trust and repurchase intention. Customer trust also shows a strong direct influence on repurchase intention. Indirect effects reveal that only the influencer shows a significant mediating effect through customer trust.
Business Model Development Strategy for Ulee Kareeng Coffee Shop Based on Consumer Behaviour Reza Muhammad Rifqi; Hartoyo Hartoyo; Mochammad Mukti Ali
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5966

Abstract

This research examines the business strategy transformation of Kedai Kopi Ulee Kareng & Gayo II, a traditional Acehnese coffee shop in Medan, in response to changing consumer preferences and competition from the modern coffee industry. Using the Business Model Canvas (BMC) approach, SWOT analysis, and consumer surveys, this study aims to identify the existing business model, analyze internal and external factors, and formulate new business strategies that are adaptive to market trends. The research methodology involves in-depth interviews with cafe management, distribution of questionnaires to 200 respondents, and comprehensive analysis of the nine BMC elements. The results indicate the need for strategic adjustments to reach millennial and Gen Z consumer segments while maintaining the cafe's traditional essence. Key findings yield ten strategic recommendations, including modernizing the cafe concept, optimising digital marketing, and diversifying partnerships. Managerial implications emphasize the importance of balancing innovation and preservation of traditional values in developing the new business model. This research contributes significantly to understanding the dynamics of traditional business adaptation in the digital era and provides a strategic framework for traditional coffee shop entrepreneurs to enhance competitiveness in an evolving market.
Co-Authors Asep Taryana Budiono Budiono Fikrul Gifar Mochammad Mukti Ali Mochammad Mukti Ali Rahadean Makhdani Rahmatullah Mubarik Reza Muhammad Rifqi Sufrin Hannan