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All Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) IIJSE
Asep Taryana
IPB University, Bogor, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of Service Quality on Competitiveness Improvement Strategies in XYZ Tutoring Fikrul Gifar; Hartoyo Hartoyo; Asep Taryana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9148

Abstract

Education has a strategic role in improving the quality of human resources, both through formal and non-formal channels. One form of non-formal education that is growing rapidly is tutoring, which functions to support students' academic readiness, especially in facing university entrance selection. Increasingly fierce competition requires tutoring institutions to provide quality services to be able to meet the needs of students and remain competitive. This study aims to analyze the influence of service quality on the strategy to increase the competitiveness of Bimbel XYZ using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The data was collected through an online questionnaire which was distributed to 115 grade 12 students from eight branches of Bimbel XYZ in the Bekasi and Cibubur areas. The results of the study show that the quality of service has a significant effect on increasing the competitiveness of XYZ tutoring. Service quality dimensions such as reliability, responsiveness, physical evidence, assurance, and empathy have been shown to contribute strongly in shaping a positive perception of service. In addition, customer satisfaction mediates the influence of service quality on competitiveness. These findings affirm the importance of continuous improvement of service quality as the main strategy to strengthen the competitive position of tutoring institutions in the midst of the dynamics of the non-formal education industry.
Talkie – dari Satu Kata Jadi Ribuan Cerita – Solusi Inovatif Berbasis Design Thinking, Bantu Ibu Atasi Keterlambatan Bicara Anak dengan Penuh Cinta Ikhyandini Garindia Atristyanti; Adlil Umarat; Asep Taryana
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5623

Abstract

Speech Delay pada anak usia 0-7 tahun merupakan masalah perkembangan yang signifikan di Indonesia, dengan prevalensi mencapai 5-10 persen. Penelitian ini bertujuan untuk mengembangkan solusi inovatif berbasis Design Thinking yang dapat membantu ibu dengan anak yang mengalami Speech Delay dalam mengatasi keterlambatan bicara anak. Metode penelitian menggunakan pendekatan Design Thinking dari Stanford d.school yang terdiri dari lima tahap: Empathize, Define, Ideate, Prototype, dan Test. Pada tahap Empathize, dilakukan wawancara mendalam dengan 9 ibu yang memiliki anak dengan Speech Delay. Tahap Define menghasilkan Problem Worth Solving, yaitu layanan terapi yang tidak efektif, terfragmentasi, berbiaya tinggi, dan kurangnya dukungan sosial. Pada tahap Ideate, dihasilkan solusi berupa aplikasi mobile bernama Talkie dengan empat fitur utama, yaitu Talkie Expert, Talkie Progress, Talkie Support, dan Talkie Play. Prototipe aplikasi dibuat dalam bentuk low-fidelity menggunakan Marvel Apps dan diuji pada 3 ibu, dengan hasil positif pada aspek usability, functionality, solvability, dan payability. Hasil penelitian menunjukkan bahwa pendekatan Design Thinking efektif dalam menghasilkan solusi yang berpusat pada kebutuhan pengguna dan berpotensi membantu ibu dengan anak yang mengalami Speech Delay untuk mengatasi tantangan yang dihadapi dalam terapi bicara anak mereka.
Co-Authors Adlil Umarat Fikrul Gifar Hartoyo Hartoyo Ikhyandini Garindia Atristyanti