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All Journal Dinasti International Journal of Education Management and Social Science
Agus Rahayu
Universitas Pendidikan Indonesia, Jawa Barat, Indonesia
Education

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The Model Of Based Business Performance Improvement Model Co-Creation Value (Study Of Hijab Fashion Msmes In West Java) Yuliati Yuliati; Agus Rahayu; Eeng Ahman; Heni Hendrayati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3566

Abstract

This study aims to develop a model for improving business performance through the co-creation of value in hijab fashion MSMEs in West Java. Co-creation, which involves active collaboration between businesses and customers, has been recognized as a key factor in driving innovation and competitive advantage. By examining the role of co-creation in the context of micro, small, and medium enterprises (MSMEs), particularly within the hijab fashion industry, this research seeks to identify the main drivers that enhance business performance. Data were collected through surveys and interviews with hijab fashion MSME owners and customers in West Java. Using statistical analysis, the study found that co-creation activities such as customer engagement, collaborative design, and shared experiences significantly contribute to improved customer satisfaction, product innovation, and overall business performance. The findings suggest that implementing co-creation strategies can help hijab fashion MSMEs achieve sustainable growth and maintain a competitive edge in the fashion market. This research contributes to the growing body of literature on co-creation value and MSME business performance improvement.
Value Chain Strategy in Marketing: Turning Challenges into Opportunities in the Digital Age Alwinda Manao; Agus Rahayu; Heny Hendrayati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3664

Abstract

The digital era brings significant changes in the marketing landscape, requiring companies to adapt quickly to technological dynamics and changes in consumer behavior. This article aims to analyze the application of Value Chain Strategy in marketing and identify how this strategy can help companies turn challenges into opportunities in the digital era. This research uses a literature study approach by collecting and analyzing information from various relevant sources regarding the application of Value Chain Strategy and the challenges faced by companies in the digital era. The results show that companies that are successful in implementing Value Chain Strategy have integrated digital technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, into every stage of the value chain. This helps increase efficiency, improve product quality, and strengthen relationships with suppliers and customers. However, challenges such as the need for adequate technology infrastructure, digital skills gaps, and resistance to change still need to be overcome. The implications of this study emphasize the need for companies to undertake comprehensive strategic change. Companies should invest in technological infrastructure and improve the digital skills of the workforce.
The Role of Omnichannel Strategy in Enhancing Consumer Experience: A Literature Review Willma Fauzzia; Agus Rahayu; Heny Hendrayati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3907

Abstract

Omnichannel strategies have become key in enhancing consumer experience by creating integrated and seamless interactions across multiple channels. This research highlights the key factors that contribute to the success of omnichannel strategies, including channel integration, personalization, and experience consistency. Channel integration allows consumers to seamlessly switch between online and offline channels, while personalization provides relevant experiences according to individual preferences. Consistency in communication and offerings across channels plays an important role in building customer trust and loyalty. Implications for business practice suggest that companies need to invest in technological infrastructure and human resource training to support effective implementation of omnichannel strategies. This study also suggests that future research explore the integration of new technologies and the challenges faced in implementing omnichannel strategies, as well as their impact on customer loyalty and company profits. Thus, omnichannel strategies not only improve consumer experience, but also provide a sustainable competitive advantage in the digital age.
Co-Authors Alwinda Manao Eeng Ahman Heni Hendrayati Heny Hendrayati Willma Fauzzia Yuliati Yuliati