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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Fokus Manajemen Bisnis
Heny Hendrayati
Universitas Pendidikan Indonesia, Jawa Barat, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Value Chain Strategy in Marketing: Turning Challenges into Opportunities in the Digital Age Alwinda Manao; Agus Rahayu; Heny Hendrayati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3664

Abstract

The digital era brings significant changes in the marketing landscape, requiring companies to adapt quickly to technological dynamics and changes in consumer behavior. This article aims to analyze the application of Value Chain Strategy in marketing and identify how this strategy can help companies turn challenges into opportunities in the digital era. This research uses a literature study approach by collecting and analyzing information from various relevant sources regarding the application of Value Chain Strategy and the challenges faced by companies in the digital era. The results show that companies that are successful in implementing Value Chain Strategy have integrated digital technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, into every stage of the value chain. This helps increase efficiency, improve product quality, and strengthen relationships with suppliers and customers. However, challenges such as the need for adequate technology infrastructure, digital skills gaps, and resistance to change still need to be overcome. The implications of this study emphasize the need for companies to undertake comprehensive strategic change. Companies should invest in technological infrastructure and improve the digital skills of the workforce.
The Role of Omnichannel Strategy in Enhancing Consumer Experience: A Literature Review Willma Fauzzia; Agus Rahayu; Heny Hendrayati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3907

Abstract

Omnichannel strategies have become key in enhancing consumer experience by creating integrated and seamless interactions across multiple channels. This research highlights the key factors that contribute to the success of omnichannel strategies, including channel integration, personalization, and experience consistency. Channel integration allows consumers to seamlessly switch between online and offline channels, while personalization provides relevant experiences according to individual preferences. Consistency in communication and offerings across channels plays an important role in building customer trust and loyalty. Implications for business practice suggest that companies need to invest in technological infrastructure and human resource training to support effective implementation of omnichannel strategies. This study also suggests that future research explore the integration of new technologies and the challenges faced in implementing omnichannel strategies, as well as their impact on customer loyalty and company profits. Thus, omnichannel strategies not only improve consumer experience, but also provide a sustainable competitive advantage in the digital age.
Linking entrepreneurial leadership and digital literacy competence to firm performance through business innovation Nandang Nandang; Disman Disman; Janah Sojanah; Hady Siti Hadijah; Heny Hendrayati; Frederic Marimon; Marhadi Marhadi
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.15070

Abstract

This study examines the relationships between entrepreneurial leadership, digital literacy competence, and business performance, with business innovation as a mediating mechanism. Previous research has frequently examined leadership or digital capabilities separately. 157 owners or managers of micro, small, and medium enterprises in West Java, Indonesia were selected through non-probability purposive sampling. A seven-point Likert scale was used to gather the data. Structural equation modelling–partial least squares was used for analysis. The findings demonstrate that business performance and innovation are positively affected by entrepreneurial leadership. Digital literacy competence has a beneficial impact on company innovation but has no impact on business performance. Business innovation positively affects business performance and significantly mediates the effects of entrepreneurial leadership and digital literacy competence on business performance. These findings highlight innovation as a key pathway through which leadership and digital capabilities improve performance, underscoring the importance of innovation-oriented leadership development and the strategic deployment of digital capabilities to strengthen the competitiveness of micro, small, and medium enterprises. Theoretically, this study contributes to the development of dynamic capabilities theory by demonstrating how entrepreneurial leadership and digital literacy competence enhance firm performance through innovation as a reconfiguration mechanism. In practice, the findings provide policymakers and micro, small, and medium enterprises development programs with insights to focus on strengthening entrepreneurial leadership and innovation-oriented digital capabilities to improve the competitiveness and sustainability of engineering-sector micro, small, and medium enterprises.
Co-Authors Agus Rahayu Alwinda Manao Disman Disman Frederic Marimon Hady Siti Hadijah Janah Sojanah Marhadi Marhadi Nandang Nandang Willma Fauzzia