Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Education Management and Social Science
Heny Hendrayati
Universitas Pendidikan Indonesia, Jawa Barat, Indonesia
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Value Chain Strategy in Marketing: Turning Challenges into Opportunities in the Digital Age Alwinda Manao; Agus Rahayu; Heny Hendrayati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3664

Abstract

The digital era brings significant changes in the marketing landscape, requiring companies to adapt quickly to technological dynamics and changes in consumer behavior. This article aims to analyze the application of Value Chain Strategy in marketing and identify how this strategy can help companies turn challenges into opportunities in the digital era. This research uses a literature study approach by collecting and analyzing information from various relevant sources regarding the application of Value Chain Strategy and the challenges faced by companies in the digital era. The results show that companies that are successful in implementing Value Chain Strategy have integrated digital technologies, such as the Internet of Things (IoT), artificial intelligence (AI), and big data analytics, into every stage of the value chain. This helps increase efficiency, improve product quality, and strengthen relationships with suppliers and customers. However, challenges such as the need for adequate technology infrastructure, digital skills gaps, and resistance to change still need to be overcome. The implications of this study emphasize the need for companies to undertake comprehensive strategic change. Companies should invest in technological infrastructure and improve the digital skills of the workforce.
The Role of Omnichannel Strategy in Enhancing Consumer Experience: A Literature Review Willma Fauzzia; Agus Rahayu; Heny Hendrayati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3907

Abstract

Omnichannel strategies have become key in enhancing consumer experience by creating integrated and seamless interactions across multiple channels. This research highlights the key factors that contribute to the success of omnichannel strategies, including channel integration, personalization, and experience consistency. Channel integration allows consumers to seamlessly switch between online and offline channels, while personalization provides relevant experiences according to individual preferences. Consistency in communication and offerings across channels plays an important role in building customer trust and loyalty. Implications for business practice suggest that companies need to invest in technological infrastructure and human resource training to support effective implementation of omnichannel strategies. This study also suggests that future research explore the integration of new technologies and the challenges faced in implementing omnichannel strategies, as well as their impact on customer loyalty and company profits. Thus, omnichannel strategies not only improve consumer experience, but also provide a sustainable competitive advantage in the digital age.
Co-Authors Agus Rahayu Alwinda Manao Willma Fauzzia