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All Journal J-CEKI
Zahrotul Jannah
UIN KH.Abdurrahman Wahid Pekalongan
Humanities Social Sciences

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Green Digital Marketing: Startegy For Environmentally Conscious SMEs Dio Samudra; Zahrotul Jannah; Hatma Rahmah; Zahirotul Wirda; Silvi Rohmawati; Ikin
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5681

Abstract

Green digital marketing has emerged as a crucial strategy for environmentally conscious Small and Medium-sized Enterprises (SMEs) in the face of growing consumer awareness and demand for sustainable practices. This approach integrates eco-friendly principles with digital marketing techniques, allowing SMEs to communicate their sustainability efforts while minimizing their environmental impact effectively. By leveraging various digital platforms and tools, such as social media, content marketing, and search engine optimization, SMEs can enhance their brand image, engage eco-conscious consumers, and gain a competitive edge. However, implementing green digital marketing strategies presents unique challenges for SMEs, including limited resources and the need for authentic messaging. This paper explores the critical components of green digital marketing, its benefits for environmentally conscious SMEs, and practical strategies for implementation. It also examines the potential obstacles and proposes solutions to help SMEs successfully navigate the intersection of sustainability and digital marketing in today's competitive business landscape.
Co-Authors Dio Samudra Hatma Rahmah Ikin Silvi Rohmawati Zahirotul Wirda