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All Journal Economica: Journal of Economic and Economic Education
Nilmadesri Rosya
Universitas PGRI Sumatera Barat, Economic Education Study Program
Economics, Econometrics & Finance Education

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PRIORITY DETERMINATION FOR THE DEVELOPMENT OF THE WEST SUMATRA CREATIVE ECONOMY SUBSECTOR Ansofino Ansofino; Putri Meliza Sari; Nilmadesri Rosya; Anggri Yulio; Afrital Rezki
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 12, No 1 (2023): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2023.v12.i1.6569

Abstract

The focus of this research is how to rank the West Sumatra creative economy sub-sector using creative economy indicators according to law No. 24 of 2019, Added Value, Intellectual Property, Cultural Heritage and Science and Technology. The research was conducted in six sub-sectors with the largest proportion of creative entrepreneurs in 2022. This study used the promethee ranking method, and GAIA analysis. The results of the study show that the competitiveness of the West Sumatra creative economy sub-sector is determined by cultural heritage and use of technology as well as the role of the workforce and developing the creative economy. There are three sub-sectors that have advantages based on creative economic indicators in West Sumatra, namely the Fashion, Performing Arts and Design sub-sectors. The factors causing its superiority are mainly in terms of cultural inheritance and the application of technology in the products created. The design policy for increasing the competitiveness of the West Sumatra creative economy sub-sector can be carried out most urgently (necessary conditions), increasing awareness of creative business actors registering intellectual property rights for creative products.
Co-Authors Afrital Rezki Anggri Yulio Pernanda Ansofino Ansofino Putri Meliza Sari