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All Journal Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan
Joko Widodo
University of Jember
Economics, Econometrics & Finance Social Sciences

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Product Innovation in Fruit Salads to Face Culinary Business Competition in Jember Regency : A Case Study of Alvi Salad Dwi Novitasari; Joko Widodo; Mukhamad Zulianto
Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Vol. 1 No. 1 (2024): Inflasi - Mei
Publisher : PT. Faaslib Serambi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66341/inflasi.v1i1.22

Abstract

This study aims to describe the innovation of the product carried out by Alvi Salad. This research is a type of descriptive research with a qualitative approach. Data collection methods used are interviews, observations, and documents. Data analysis methods are data reduction, data presentation, and ng. The results showed that product innovation at Alvi Salad applied types of product development, including modulation-based product innovation, size-based product innovation, packaging-based product innovation, design-based product innovation, and effort reduction-based product innovation. Product innovation carried out by Alvi Salad includes innovative product characteristics so that it can improve product quality and ensure its products are still liked by consumers so that the market competition.
ANALYSIS OF CUSTOMER SATISFACTION ANGKRINGAN MBAH SINGO NGANJUK EAST JAVA Imelda Ghufrani Rifqi; Joko Widodo; Mukhamad Zulianto
Jurnal Terapan Ilmu Manajemen dan Bisnis Vol 7 No 2 (2024): JTIMB | Desember 2024
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/cm4a3a28

Abstract

Angkringan Mbah Singo Nganjuk located in Nganjuk Regency, Jl. Attorney General Suprapto No. 29, Kauman, Kec. Nganjuk Since February 2015. This research analyzed customer satisfaction with Angkringan Mbah Singo based on service quality, product, and price. Aims to examine the level of customer satisfaction at Angkringan Mbah Singo Nganjuk. The author uses descriptive qualitative research methods with data sources in the form of principal and supporting data sources. The collection technique is conducted by interviewing customers and owners of Angkringan Mbah Singo Nganjuk. The results showed that the customers were satisfied with the service, prices, and products. Customer satisfaction analysis is seen through service, product, and price. Based on the research results, the service employees provide to customers is considered quite good, but they still need to pay attention to service when conditions are busy. The products served have good quality taste and hygiene, and some menus are only available once a few weeks. This makes customers feel disappointed when looking for these products. The price of Angkringan Mbah Singo Nganjuk's products is considered cheap and fits into the general public, from school children to employees.
Co-Authors Dwi Novitasari Imelda Ghufrani Rifqi Mukhamad Zulianto