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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Pendidikan Ilmu Sosial Soedirman Economics Education Journal Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Bisnis dan Manajemen (JBM) Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Economos : Jurnal Ekonomi dan Bisnis Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Geosfera Indonesia
Mukhamad Zulianto
Prodi Magister Pendidikan Ekonomi, Pascasarjana, FKIP-UNS
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Development Of Conflict Resolution Education Model In Banyuwangi District Senior High School Suharso, Pudjo; Zulianto, Mukhamad; Sumardi, Sumardi; Sedyati, Retna Ngesti; Yushardi, Yushardi
Jurnal Pendidikan Ilmu Sosial Vol 32, No 1 (2023): : JPIS (Jurnal Pendidikan Ilmu Sosial): June 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v32i1.54497

Abstract

The Tumpangpitu mine conflict that occurred in Pancer Pesanggaran village in Banyuwangi not only involved communities with mining pros and cons but also involved students in high schools around mining. The horizontal conflict that was manifested by various protests was followed by the children of parents involved in the competition in the Pesanggaran District. So that the conflict does not spread and impact schools, this study aims to analyze the development model of conflict resolution education in high schools in Banyuwangi to minimize conflicts. The research method uses a mixed, quantitative, and qualitative approach—data collection with questionnaires for students and in-depth interviews with high school teachers in Banyuwangi. As a result, students get into conflict because they jump on the bandwagon. The development model of conflict resolution education is more towards integrating conflict resolution education with other subjects. From the discussion through the focus group discussion, the teachers revealed that this integration model is considered the most suitable because, with its issue, the burden on teachers and students is already very high.
Utilization of Instagram Account @Sipbanchips as a Marketing Medium For Chips Banana Sip In Lumajang Hardiwahyuni, Chiska; Widodo, Joko; Zulianto, Mukhamad
Economos : Jurnal Ekonomi dan Bisnis Vol. 6 No. 2 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v6i2.1980

Abstract

The use of social media in business activities can be a new innovation in the world of marketing that is able to change the way of direct marketing to digital marketing. Instagram is one of the social media applications that can be used to market products by utilizing all the features available on Instagram to beautify photos and videos before uploading them. The lack of optimal marketing of MSME products in Lumajang Regency is because business actors only rely on direct marketing through their stores and have not done marketing through social media. This happens because of the lack of knowledge of MSME actors about marketing through social media and the assumption that manual marketing is easier and more familiar than marketing through social media. SIP Banana Chips is a snack product originating from Lumajang Regency which has been successfully marketed through the use of Instagram as a product marketing medium on @sipbanchips account. SIP banana chip products are marketed through Instagram by utilizing several features including Instagram Feed (Upload photos & videos), Instagram Stories, Instagram, Stories Highlights, Captions, Link On Bio, Followers, Comments and Likes, and Hashtags. The results showed that the use of Instagram as a marketing medium can be profitable for MSME players so that they can save costs in marketing.
Marketing Mix Perception of Consumer Purchasing Decisions During The Covid 19 Pandemic In Business Gephok Pak Giek Jember Chicken Restaurant Ajeng Nurdiana Putri; Widodo, Joko; Zulianto, Mukhamad
Economos : Jurnal Ekonomi dan Bisnis Vol. 6 No. 2 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v6i2.2490

Abstract

Culinary business is also considered as one of the business fields that is easy to do by business actors who have limited capital. The purpose of this study is to determine the significant influence of marketing mix perception on consumer purchasing decisions during the Covid-19 pandemic at Ayam Gephok Pk Giek Jember restaurant. This research is a quantitative research. The population of this study is consumers of Ayam Gephok Pk Giek Jember restaurant. The sample of this study was the Ayam Gephok Pk Giek Jember restaurant. The selection is determined based on probability sampling criteria through accidental sampling. Data collection in this study used questionnaires, observations, interviews, and documentation while the data processing method used editing, scoring and tabulation. The result in this study is the perception of marketing mix as one of the factors that influence consumer purchasing decisions during the Covid-19 pandemic at the Ayam Gepho Pk Giek Jember restaurant. Therefore, there is a significant perception of consumer purchasing decisions during the Covid-19 pandemic at the Ayam Gephok Pk Giek Jember restaurant.
Students’ collaboration and communication skills with problem-based learning model Putri, Cynthia Nora Dwi; Sedyati, Retna Ngesti; Zulianto, Mukhamad
Jurnal Inovasi dan Teknologi Pembelajaran Vol 10, No 3 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um031v10i32023p225

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui tingkat keterampilan kolaborasi dan komunikasi peserta didik dengan model Problem Based Learning (PBL). Subjek penelitian ini adalah 77 peserta didik yang dipilih dengan teknik purposive sampling. Penelitian ini menggunakan jenis penelitian deskriptif kuantitatif. Pengukuran data menggunakan lembar observasi yang dianalisis dengan persentase. Berdasarkan hasil penelitian keterampilan kolaborasi dan komunikasi dengan model Problem Based Learning (PBL) menunjukkan bahwa secara keseluruhan peserta didik kelas XI IPS SMAN di Banyuwangi sudah mencerminkan keterampilan kolaborasi dan komunikasi. Persentase keterampilan kolaborasi peserta didik kelas XI IPS SMAN di Banyuwangi sebesar 60,5 persen yang termasuk dalam kategori “cukup”. Selanjutnya persentase keterampilan komunikasi peserta didik kelas XI IPS SMAN di Banyuwangi sebesar 53,2 persen yang termasuk dalam kategori “cukup”. Hasil dari keterampilan kolaborasi dan komunikasi peserta didik ini menyatakan bahwa setiap peserta didik telah menunjukkan sikap dari keterampilan-keterampilan tersebut.Abstract: This study aims to determine the level of collaboration and communication skills of students with problem-based learning models. The sample of this research was 77 students which were selected by purposive sampling technique. This research uses a type of quantitative descriptive research. Measurement of data using observation sheets were analyzed by calculating the average value of the percentage. Based on the results of research on collaboration and communication skills with the Problem Based Learning (PBL) learning model, it shows that overall the students of class XI Social Sciences at Senior High School in Banyuwangi already reflect collaboration and communication skills. The percentage of collaboration skills of class XI Social students at Senior High School in Banyuwangi is 60.5 percent, which is in the "enough" category. Furthermore, the percentage of communication skills of class XI Social students at Senior High School in Banyuwangi is 53.2 percent, which is in the "enough" category. The results of these students' collaboration and communication skills state that each student has shown an attitude of these skills.
Analisis Strategi Cost Leadership Pada Usaha Sembako UD. Aya Kabupaten Bondowoso Lailiyah, Sitti Nur; Widodo, Joko; Zulianto, Mukhamad
JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan) Vol 3 No 2 (2023): JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jpeaku.v3i2.20490

Abstract

Strategi cost leadership dapat membantu pengusaha dalam memenangkan pasar. Pada pelaksanaannya cost leadership memiliki resiko yang membuat pengusaha tidak dapat bertahan dalam waktu yang lama. Penelitian ini bertujuan untuk menganalisis strategi bersaing cost leadership yang digunakan pada UD. Aya yang berlokasi di desa Pakuniran Kecamatan Maesan Kabupaten Bondowoso, dengan waktu penelitian 2 bulan yaitu Oktober sampai November 2022. Metode penelitian ini menggunakan deskriptif kualitatif. Informan penelitian yaitu pemilik UD. Aya dan karyawan sebagai informan pendukung. Sumber data yaitu data primer yang diperoleh dari hasil observas dan wawancara secara langsung dengan pemilik dan karyawan UD. Aya. Data sekunder yaitu informasi dari dokumen, buku, jurnal dan sebagainya. Metode pengumpulan data dengan melakukan observasi, wawancara dan dokumen. Analisis data yaitu reduksi data, penarikan kesimpulan. Uji keabsahan data dengan triangulasi sumber. Hasil penelitian menunjukkan bahwa UD. Aya menggunakan strategi cost leadership dengan melakukan pengendalian biaya secara efektif dan menyeluruh, dengan memaksimalkan kegiatan operasional dan penjualan, serta mencari cara mengurangi biaya.
STRATEGI PUBLIC RELATION HOTEL MEOTEL JEMBER By DAFAM Agustina, Elwin Dwi; Widodo, Joko; Zulianto, Mukhamad
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 2 (2022): JPEKBM (DESEMBER,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i2.2756

Abstract

Penelitian ini bertujuan untuk mengetahui strategi public relations yang digunakan oleh Hotel Meotel Jember by Dafam. Penelitian ini merupakan penelitian deskriptifdengan pendekatan kualitatif. Metode pengumpulan data yang digunakan yaitu wawancara mendalam, observasi non partisipatori dan data dokumentasi pendukung lainnya. Metode analisis data yang digunakan yaitu teknik analisis data kulaitatif yaitu melalui tahapan reduksi data, penyajian data, tahap penarikan kesimpulan dan verifikasi data. Hasil penelitianmenunjukkan bahwa strategi public relations yang dilakukan oleh Hotel Meotel Jember by Dafam terdiri dari publikasi, identitas media, berita, acara, berperan aktif dalam kegiatan sosial dan pensponsoran. Publikasi yang dilakukan oleh Hotel Meotel Jember by Dafam secara online dan offline. Identitas media yang dimiliki oleh Hotel Meotel Jember by Dafam yaitu berupa alamat, bangunan, logo, kartu nama, brosur dan ciri khas hotel. Acara yang diselenggarakan oleh Hotel Meotel Jember by Dafam yaitu Jember Fun Barista, Singing Stars dan Jember Fashion Trend 2021 serta acara rapat, seminar dan pesta ulang tahun.
IMPLEMENTATION OF THE CONTENT MARKETING STRATEGY BY SMJ BY MBOK JUDES BANYUWANGI TO INCREASE CUSTOMER ENGAGEMENT Nurcahya Ningsih, Rosita; Wahyuni, Sri; Zulianto, Mukhamad; Prasetyo, Hery
Soedirman Economics Education Journal Vol 5 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v5i1.8230

Abstract

Technological advances are an opportunity for the regional culinary industry to develop along with the development of marketing 4.0 which makes this culinary subsector more competitive. Social media marketing is one type of digital marketing that is often used by culinary business actors in promoting. One of them is by implementing content marketing. Based on the results of the study stated that the main purpose of content marketing strategy is to increase customer engagement. This research is a qualitative descriptive study conducted at the SMJ by Mbok Judes restaurant, Banyuwangi District, Banyuwangi Regency. This study uses a snowball sampling technique in determining informants. SMJ by Mbok Judes Banyuwangi generates customer engagement through consumer responses to content marketing which is mapped into 3 dimensions including cognitive, affective, and behavioral engagement. Cognitive involvement in the form of the level of consumer interest in the content and information from the content. Affective engagement is formed based on consumer enthusiasm and satisfaction with the content. Behavioral engagement is based on sharing and supporting content behavior.
INNOVATION IN SOCIAL MEDIA STRATEGY: A STUDY OF SMEs IN JEMBER Maftah, Milatul; Zulianto, Mukhamad
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1830

Abstract

Promotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as a promotional medium by SMEs in the Jember Regency. The research results show that SMEs utilize social media for promotion, such as Facebook, Whatsapp, Instagram, and Telegram. Each social media is used following the functions and features. Social media Instagram is utilized as a place to upload promotional videos, product photos, posters, booking info, and product reviews. Social Media Facebook is utilized to reach people who are in the community to sell and buy. Social Media WhatsApp and Telegram can be used for two-way communication between SMEs and consumers. Keywords: social media, Strategy, Small and medium-sized Enterprises
ANALYSIS OF CUSTOMER SATISFACTION ANGKRINGAN MBAH SINGO NGANJUK EAST JAVA Ghufrani Rifqi, Imelda; Widodo, Joko; Zulianto, Mukhamad
Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Vol. 7 No. 2 (2024): JTIMB | Desember 2024
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Angkringan Mbah Singo Nganjuk located in Nganjuk Regency, Jl. Attorney General Suprapto No. 29, Kauman, Kec. Nganjuk Since February 2015. This research analyzed customer satisfaction with Angkringan Mbah Singo based on service quality, product, and price. Aims to examine the level of customer satisfaction at Angkringan Mbah Singo Nganjuk. The author uses descriptive qualitative research methods with data sources in the form of principal and supporting data sources. The collection technique is conducted by interviewing customers and owners of Angkringan Mbah Singo Nganjuk. The results showed that the customers were satisfied with the service, prices, and products. Customer satisfaction analysis is seen through service, product, and price. Based on the research results, the service employees provide to customers is considered quite good, but they still need to pay attention to service when conditions are busy. The products served have good quality taste and hygiene, and some menus are only available once a few weeks. This makes customers feel disappointed when looking for these products. The price of Angkringan Mbah Singo Nganjuk's products is considered cheap and fits into the general public, from school children to employees.
Word Of Mouth Marketing Communication Strategy Japan Tourism Dira Park Balung Jember Zannah Habibi, Yusnia Nur; Zulianto, Mukhamad
Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Vol. 1 No. 1 (2024): Inflasi - Mei
Publisher : PT. Faaslib Serambi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the word-of-mouth marketing communication strategy of the Japanese tourism company Dira Park Balung Jember Regency. This research is a type of qualitative descriptive research. The methods used are interviews, observation, and documentation. The results showed that the word-of-mouth marketing communication strategy implemented by Japanese tourism Dira Park Balung Jember Regency includes five indicators: talkers, topics, tools, taking parts, and tracking. Speakers (talkers) in marketing communications on this tour are divided into two, namely talkers or intermediaries of predetermined speakers (employees and tour managers) and voluntary speaker intermediaries (visitors, journalists, bloggers, and TV stations). The use of media (tools) includes online media consisting of Facebook, Instagram, WhatsApp, web, YouTube, TV stations, and offline media used through Word of mouth and banner installation. Participation/service (taking Part) carried out by the tour manager is by responding to questions or feedback politely & politely. Second, provide the best service. Third, internal efforts should be made by fostering cohesiveness and brotherhood between employees and maintaining visitors' trust. Fourth, make external efforts by promoting through various aspects. Supervision/control (tracking) is carried out through direct supervision and online supervision by providing criticism and suggestions through the WhatsApp number provided by the tourist.
Co-Authors Agustina, Elwin Dwi Ajeng Nurdiana Putri Djoko Widodo Dwi Novitasari Efriyanto, Efriyanto Ghufrani Rifqi, Imelda Hardiwahyuni, Chiska Harnovinsah Harnovinsah Hery Prasetyo, Hery Joko Widodo, Mukhamad Zulianto, Muhammad Wahyu Budi Santoso Laili, Alfin Nur Lailiyah, Sitti Nur Maftah, Milatul Nurcahya Ningsih, Rosita Nurcahyani Nurcahyani, Nurcahyani Permana, Erwin Pudjo Suharso Putri, Cynthia Nora Dwi Retna Ngesti Sedyati, Retna Ngesti Sri Wahyuni Sumardi . Yushardi Yushardi Yushardi, Yushardi Zannah Habibi, Yusnia Nur