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All Journal Manajemen Kreatif Jurnal
Muh Fakhrul Kamal
Universitas Halu Oleo
Decision Sciences, Operations Research & Management

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Pengaruh Harga, Kualitas Layanan dan Elektronic Word of Mouth terhadap Keputusan Pembelian pada Pelanggan Chila Petshop Kendari Yusuf Yusuf; Muh Fakhrul Kamal; Muhammad Taufik; Triwulandari Nehru Putri; Ariawan Ariawan
Manajemen Kreatif Jurnal Vol. 2 No. 2 (2024): Mei : Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i2.3262

Abstract

The increasing trend of keeping animals has resulted in increased demand for pet food. The purpose of this study was to analyse the effect of price, service quality and electronic word of mouth on purchasing decisions. This research was conducted on 80 chila Petshop customers. The results of the study found that price, service quality and electronic word of mouth both partially and simultaneously have a positive and significant effect on purchasing decisions. so that traders can pay attention to this
Co-Authors Ariawan Ariawan MUHAMMAD TAUFIK Triwulandari Nehru Putri Yusuf Yusuf