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All Journal Journal Economics Technology and Entrepreneur JISEF : Journal Of International Sharia Economics And Financial Jurnal Manajemen dan Kewirausahaan Maneggio JPMB : Jurnal Pengabdian Masyarakat Berkelanjutan INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Triwulandari Nehru Putri
Halu Oleo University, Kendari, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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ANALISIS PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN Wa Ode Nur Asysyifaa; Juharsah; Isalman; Asrip Putera; Triwulandari Nehru Putri; Windayani
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.6

Abstract

This study aims to determine how the application of digital marketing in increasing sales. This study uses a qualitative research type. The informants in this study are shop owners and employees as key informants and one customer as a supporting informant. This research method uses three data collection techniques, namely, interviews, observations, and literature studies. The study was conducted at the Kendari Arshop store. The results of the study show that the Kendari Arshop store is very consistent in using digital marketing. So that it facilitates interactivity, informativeness, personalization, and trends. These conveniences continue to the accuracy of selling price determination, increasing cost efficiency, demand and sales.
ANALYSIS OF MARKETING CAPABILITIES, COMPETITIVE ADVANTAGE AND ORGANIZATIONAL CULTURE IN IMPROVING SME PERFORMANCE(SMALL AND MEDIUM ENTERPRISES) Harmiaty Bahar; Windayani Windayani; Muh. Husriadi; Triwulandari Nehru Putri
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jk4bwx82

Abstract

Small and Medium Enterprises (SMEs) face significant challenges in maintaining performance amidst increasingly tight market competition, especially in utilizing marketing capabilities, competitive advantages, and organizational culture. This study aims to explore the impact of investment in training and technology, participation in industry conferences, and collaboration with technology partners on SME performance. Qualitative research methods were used, including in-depth interviews and thematic analysis, to identify key factors influencing the success of these strategies. The results show that investments in training and technology significantly increase employee competency and technology adoption, while participation in technology conferences and collaborations expands innovation opportunities and market access. The implications of these findings underscore the importance of an integrative approach that combines training, technology and strategic partnerships to enhance the competitiveness and long-term success of SMEs. This research provides new contributions to the SME management literature as well as practical recommendations for industry players and policy makers.
PENGUATAN MANAJEMEN BISNIS UMKM BERBASIS DIGITAL UNTUK MENINGKATKAN DAYA SAING PRODUK LOKAL BAGI PELAKU USAHA UMKM DI KECAMATAN LANDONO Windayani Windayani; Triwulandari Nehru Putri; Sri Wiyati Mahrani; Ghalib Suprianto
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 1 No. 3 (2025): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2025
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v1i3.16

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in enhancing regional economic development. However, MSME actors in Landono District still face various challenges, particularly limited understanding of business management and the utilization of digital technology in product marketing. This Community Service program aimed to strengthen the capacity of MSME actors through digital-based business management training to improve the competitiveness of local products. The implementation methods included socialization, training, mentoring, and evaluation. The materials provided covered business management, simple financial record-keeping, digital marketing strategies, and the use of social media and marketplaces. The results of the activity indicated an improvement in participants’ knowledge and skills in managing their businesses and marketing products digitally. MSME actors began to implement simple financial records and utilize digital platforms for product promotion. This program had a positive impact on increasing entrepreneurs’ self-confidence and opening opportunities for market expansion. Therefore, strengthening digital-based business management has proven to be an effective strategy for enhancing the competitiveness of local MSME products in Landono District.
PEMBERDAYAAN UMKM MELALUI IMPLEMENTASI MANAJEMEN USAHA DAN PEMASARAN BERBASIS MEDIA SOSIAL BAGI PELAKU USAHA UMKM DI KECAMATAN ABELI Windayani Windayani; Sri Wiyati Mahrani; Triwulandari Nehru Putri; Ghalib Suprianto; Muhammad Sabrian Oehoedoe
Jurnal Pengabdian Masyarakat Berkelanjutan Vol. 1 No. 3 (2025): Jurnal Pengabdian Masyarakat Berkelanjutan (JPMB), Oktober 2025
Publisher : Yayasan Nusa Cendekia Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64020/jpmb.v1i3.17

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening the local economy. However, MSME actors in Abeli District still face various challenges, particularly in business management and the utilization of social media as a marketing tool. This Community Service activity aimed to empower MSME actors through the implementation of business management and social media–based marketing to enhance product competitiveness. The program involved 25 MSME participants and was conducted using socialization, training, mentoring, and evaluation methods. The training materials covered business management, simple financial record-keeping, digital marketing strategies, and product branding enhancement. The results of the program indicated an improvement in participants’ understanding of business management and the use of social media as a promotional medium. Participants began to apply simple financial recording practices, create business social media accounts, and develop promotional product content. This program had a positive impact on strengthening MSME capacity and opening opportunities for market expansion. Therefore, empowering MSMEs through business management and social media–based marketing has proven effective in improving business performance and enhancing the competitiveness of local products in Abeli District.
BRAND IMAGE EXPLORATION IN ENSURING CUSTOMER SATISFACTION IN THE TODAY'S COFFEE SHOP BUSINESS Muh. Husriadi; Maulidia Berlianti; Triwulandari Nehru Putri
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 1 (2025): JULY
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Contemporary coffee shops face challenges in maintaining customer loyalty and satisfaction despite offering similar products. Likewise, understanding the role of brand image in shaping customer satisfaction is still limited. This study aims to explore in depth the role of brand image, product quality, service, atmosphere and digital media in ensuring customer satisfaction in contemporary coffee shops in Kendari city. The research method used is descriptive qualitative with data collection through in-depth interviews and direct observation of customers and selected coffee shop managers. The results of the study indicate that a strong and consistent brand image supported by product quality, friendly service, comfortable atmosphere and creative digital communication have an effect on customer satisfaction and loyalty. The implications of this study emphasize the importance of integrated branding strategies and active customer involvement to increase the competitiveness of contemporary coffee shops in a competitive market.
SUSTAINABLE HUMAN RESOURCE MANAGEMENT (HRM) AND ORGANIZATIONAL PERFORMANCE OF BSI SOUTHEAST SULAWESI: AN AMO PERSPECTIVE Triwulandari Nehru Putri
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2792

Abstract

Bank Syariah Indonesia (BSI) branches across Southeast Sulawesi operate under a dual pressure: consolidating human resources inherited from three legacy institutions while meeting sustainable-finance obligations set by national regulators. Drawing on Ability-Motivation-Opportunity (AMO) Theory, this study tests whether Sustainable Human Resource Management (Sustainable HRM) translates into stronger organizational performance at these branch offices. Questionnaires were distributed to managerial staff and processed through Structural Equation Modeling-Partial Least Squares (SEM-PLS). Every construct cleared the required validity and reliability thresholds, and the structural model confirmed that ability-, motivation-, and opportunity-enhancing practices each carry a positive, significant weight, with competency-building practices standing out as the leading driver. The pattern suggests that, for a geographically dispersed Islamic bank such as BSI, deliberate investment in employee capability yields the largest returns on organizational performance, ahead of incentive schemes and participation mechanisms.
PENGARUH KNOWLEDGE SHARING, KOMPETENSI, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN UMKM DI KOTA KENDARI Windayani; Triwulandari Nehru Putri; Dzulfikri Azis Muthalib
JISEF : Journal Of International Sharia Economics And Financial Vol 5 No 1 (2026): JISEF : Journal Of International Sharia Economics and Financial
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jisef.v5i1.2824

Abstract

This study aims to analyze the effects of knowledge sharing, competence, and work motivation on employee performance in Micro, Small, and Medium Enterprises (MSMEs) in Kendari City. The study employed a quantitative approach with a causal research design. Data were collected through questionnaires using a five-point Likert scale from 99 MSME employees selected through purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26. The results show that knowledge sharing has a positive and significant effect on employee performance and is the most dominant variable among the three predictors. Competence also has a positive and significant effect on employee performance. In addition, work motivation has a positive and significant effect on employee performance. Simultaneously, knowledge sharing, competence, and work motivation significantly affect employee performance. These findings indicate that enhancing knowledge sharing, developing employee competence, and strengthening work motivation are important factors in improving employee performance in MSMEs in Kendari City.
PENGARUH TRANSFORMASI DIGITAL, KOMPETENSI SDM, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN UMKM DI KOTA KENDARI Triwulandari Nehru Putri; Windayani; Dzulfikri Azis Muthalib
JISEF : Journal Of International Sharia Economics And Financial Vol 5 No 1 (2026): JISEF : Journal Of International Sharia Economics and Financial
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jisef.v5i1.2825

Abstract

This study aims to analyze the effects of digital transformation, human resource competence, and work motivation on employee performance in Micro, Small, and Medium Enterprises (MSMEs).. The study employed a quantitative approach with a causal research design. Data were collected through questionnaires using a five-point Likert scale from 99 MSME employees selected through purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26. The results show that digital transformation has a positive and significant effect on employee performance. Human resource competence also has a positive and significant effect on employee performance and is the most dominant variable among the three predictors. Work motivation likewise has a positive and significant effect on employee performance. Simultaneously, digital transformation, human resource competence, and work motivation significantly affect employee performance. These findings highlight the importance of utilizing digital technology, developing employee competencies, and strengthening work motivation to improve employee performance and enhance the competitiveness of MSMEs in Kendari City.
Co-Authors Asrip Putera Dzulfikri Azis Muthalib Ghalib Suprianto Harmiaty Bahar Isalman, Isalman Juharsah, Juharsah Maulidia Berlianti Muh. Husriadi Muh. Husriadi Muhammad Sabrian Oehoedoe Sri Wiyati Mahrani Wa Ode Nur Asysyifaa Windayani Windayani