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All Journal Mutiara: Jurnal Penelitian dan Karya Ilmiah PAEDAGOGIE
Nadya Ihsanita
Universitas Negeri Semarang
Religion Humanities Computer Science & IT Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Other

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Tindak Tutur Ilokusi Dalam Cuitan Twitter Cawapres Gibran Rakabuming Raka Dalam Masa Kampanye Kontestasi Pilpres 2024 Clareta Rosintya Ardini; Rifda Nabila; Riska Meliyana; Ratri Nindya Agustina; Nadya Ihsanita; Asep Purwo Yudi Utomo; Ruly Indra Darmawan
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 2 No. 4 (2024): Agustus : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v2i4.1493

Abstract

This article discusses the use of language in communication, specifically focusing on the concept of pragmatics and expanding it to understanding the meaning behind words. This highlights the importance of considering the context in which language is used, as well as the intention of the speaker, to fully understand the message conveyed. This article aims to describe illocutionary speech acts in tweets on the Twitter account of vice presidential candidate Gibran Rakabuming Raka during the 2024 presidential election contestation campaign. This research is a type of qualitative descriptive research, with data in the form of tweets. This research shows the existence of illocutionary speech acts in several tweets on the Twitter account @gibran_tweet. The data collection technique in this research uses the note-taking technique. The research results found that there were 26 illocutionary speech acts with details of 7 assertive speech acts, 5 directive speech acts, 4 expressive speech acts, 6 commissive speech acts, and 4 expressive speech acts. The benefits of this research can be used as a reference for further relevant research.
Strategi Bahasa Persuasif dalam Takarir Lip Cream Instagram @itsomgbeauty: Analisis Linguistik Sistemik Fungsional Nadya Ihsanita; Muhammad Badrus Siroj
Paedagogie Vol 21 No 2 (2026): In Progress
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/c55md518

Abstract

This study aims to describe the use of sentence types as persuasive language strategies in the captions of lip cream posts on the Instagram account @itsomgbeauty and to analyze the ideational, interpersonal, and textual metafunctions based on Systemic Functional Linguistics (SFL) theory. This study employs a qualitative descriptive approach, with data sources consisting of eight captions for lip cream posts uploaded to the Instagram account @itsomgbeauty in 2025. Data were selected through purposive sampling and collected using documentation techniques. Data analysis was conducted through the stages of identification, classification, analysis, and drawing conclusions. The results of the study show that persuasive language strategies in subtitles are constructed through the use of declarative, imperative, interrogative, and exclamatory sentences. Declarative sentences are the most dominant type used because they serve to convey information about the product’s advantages. Imperative sentences are used to encourage the audience to take specific actions, interrogative sentences are used to increase audience engagement, while exclamatory sentences are used to reinforce the emotional aspect of the promotional message. Additionally, the ideational, interpersonal, and textual metafunctions are used in an integrated manner to construct persuasive messages. The ideational metafunction represents the product and user experience; the interpersonal metafunction builds a relationship between the brand and the audience; and the textual metafunction organizes the message for easy understanding. Thus, the persuasion strategy in digital cosmetic promotions is built through a combination of informative, interactive, and persuasive language functions.
Co-Authors Asep Purwo Yudi Utomo Clareta Rosintya Ardini Muhammad Badrus Siroj Ratri Nindya Agustina Rifda Nabila Riska Meliyana Ruly Indra Darmawan