Article Per Year (5 Year)
p-Index From 2021 - 2026
1.607
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Journal of Society, Community and Business Development
Siti Badiatul Umroh
Universitas Peradaban
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Strengthening The Downstream of Robusta Coffee Products in Gunungjaya Village, Salem Sub-District, Brebes District undri rastuti; purwati; purwanto; ary yunanto; siti badiatul umroh; sutarmin
Journal of Society, Community and Business Development Vol. 1 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v1i2.99

Abstract

Gunung Jaya Village, Salem District, there is a Joint Business Group (KUB) "Lulumpang". Previously, the Lulumpang KUB in Gunung Jaya Village, Salem Subdistrict, Brebes Regency carried out the process of peeling cherry coffee manually using mortar and pestle. This process is time-consuming and labor-intensive, resulting in many broken beans. In addition, stripping the dry skin is also still with lumpang-alu, of course this is very time consuming and hampers the production process. "Lulumpang" also does not have an adequate drying room and drying equipment, so if there is an abundance of harvest, they are overwhelmed. Based on some of the problems faced by KUB Lulumpang as a partner, the pengabdi will handle through 3 stages of service that will be carried out in 3 years, namely year 1 focusing on cultivation and post-harvest technology. In this first year, the service program has been carried out in the form of handling post-harvest technology through training and grants of wet skin peeling tools, namely pulper. In the 2nd year, this service focuses on increasing the production and quality of raosted beans. After the General Soedirman University service team conducted counseling and workshops, the roasted bean production capacity increased 5X and group members increasingly understood the importance of quality control and procedures for saving failed products.
Assistance in increasing productivity and competitiveness in UMKM Adi Jaya Bumiayu siti badiatul umroh; sutarmin
Journal of Society, Community and Business Development Vol. 1 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v1i2.103

Abstract

MSMEs have an important role in supporting Indonesia's national economy so that support for renewing the productivity and competitiveness of MSMEs is needed. This activity was carried out with the aim of increasing the productivity and competitiveness of Bakpao Adi Jaya products located in Bumiayu District, Brebes Regency. The first step taken in increasing productivity is to analyze the partner's production flow to find sources of inefficiency from production activities which will then be renewed by implementing a lean production system. Results indicated that improvements to the production process increased the efficiency of total production time. Thus, the elimination of waste activities in the production flow resulted in an increase in partner productivity.
Increasing Nila Crispy Production Capacity in Bobosan Village, West Purwokerto District, Banyumas Regency Sutarmin; Siti Badiatul Umroh; Eri Nanda Dewi Purwanti; Kharisma Nurmeilinda
Journal of Society, Community and Business Development Vol. 2 No. 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v2i2.193

Abstract

The existence of an upstream fisheries industry in the form of fish farming, the downstream industry in the form of fish processing has enormous potential to be developed. One of the objectives of fish processing is to provide added value to fishery products and as a solution if there is overproduction of fishery products. One of the Crispy Tilapia producers in Bobosan Village that continues to actively process processed fish products is SARMILA SMEs. As time goes by, market demand is getting higher and these SMEs are increasingly overwhelmed because their products are in great demand by the community. In addition to productivity problems, there are weaknesses in business management aspects, especially supply chain management and raw material inventory. The approach offered to overcome these problems was to provide business management training, supply chain management training, and procurement and training on the use of efficient and technologically appropriate production process equipment, such as high-pressure cookers, spinners, and large-capacity pans. With this method, there was an increase in production capacity to 40% or equivalent to 24.5 kg of products or 30.8 kg of raw materials each week from the previous capacity of 17.5 kg of products or 22 kg of raw materials per week.
Analisis Kelayakan Usaha Wisata Walicung Park Ditinjau dari Aspek Pemasaran dan Lingkungan Rizki Amalia; Siti Badiatul Umroh; Adji Noerpijar; Rizkia Putri Primadhita; Muhammad Firgi Imansyah; Rama Indra Prasetia; Hagiwara Lakon Pamungkas
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 4 (2026): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i4.2830

Abstract

This study aims to analyze the feasibility of developing Walicung Park Tourism in Brebes Regency based on marketing and environmental aspects. The method used is qualitative descriptive, with data collected through observation, semi-structured interviews with park managers and visitors, as well as relevant documentation. Data analysis was carried out in stages, including data reduction, presentation, and conclusion drawing. The research findings show that from a marketing perspective, Walicung Park has a clear market segmentation, attracts visitors from various regions in Central Java, uses social media strategies for promotion, offers affordable entrance tickets, and has competitive advantages such as natural springs and adequate supporting facilities. From an environmental perspective, the sustainability of this location is supported by the availability of water sources and effective waste management, as well as minimal negative impact on the surrounding community. In addition, this recreational place provides economic benefits by creating jobs and encouraging entrepreneurial opportunities for residents. Based on this, Walicung Park is considered suitable for sustainable development, while continuing to enhance digital marketing efforts, environmental protection, and collaboration with the community.
Peningkatan Ekonomi Kelompok Tani Melalui Pendampingan Budidaya dan Proses Pasca Panen Kopi Robusta di Desa Wanatirta Kecamatan Paguyangan Siti Badiatul Umroh; Sutarmin; Melina Azqia; Hendi Nazarudin Latif
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wanatirta Village, located in Paguyangan District, Brebes Regency, has significant potential for robusta coffee cultivation. However, productivity has declined due to improper farming techniques and limited supporting equipment. Traditional harvesting methods have resulted in inconsistent bean quality and low selling prices. This Community Service Program aims to enhance farmers’ capacity through training in modern cultivation techniques, coffee tree rejuvenation using cutting methods, and the introduction of post-harvest technologies such as drying, hulling, and sorting. The activities include problem identification, training implementation, mentoring, and evaluation, with active participation from farmer groups. The results show improved farmers’ knowledge and skills, the adoption of robusta coffee quality standards, and better management within farmer groups
Analisis Kelayakan Usaha Wisata Tuk Sirah Kali Pemali Desa Winduaji Berdasarkan Aspek Pemasaran dan Sumber Daya Manusia Rizki Amalia; Dwi Putri Utami; Bima Najam Wahyu Fachri; Fadilah Nurfi Asih; Putri Atsaniyah Al-Aufaa; Isti Fatmah; Siti Badiatul Umroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 7 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i7.12176

Abstract

Studi ini menganalisis kelayakan Pariwisata Tuk Sirah Kali Pemali di Desa Winduaji dari aspek pemasaran dan manajemen sumber daya manusia menggunakan pendekatan kualitatif deskriptif. Dari bidang pemasaran, penerapan segmentasi pasar dan bauran pemasaran yang didukung oleh promosi media sosial, rekomendasi dari mulut ke mulut, dan keterlibatan masyarakat setempat terbukti efektif dalam menarik wisatawan. Dari segi sumber daya manusia, partisipasi masyarakat dalam manajemen pariwisata berdampak positif pada kualitas layanan, penciptaan lapangan kerja, dan peningkatan pendapatan lokal—meskipun pelatihan keterampilan masih perlu ditingkatkan. Secara keseluruhan, kedua aspek tersebut menunjukkan potensi yang cukup besar untuk mendukung kelayakan dan keinginan pariwisata ini.
Analisis Kelayakan Pengembangan Usaha Lan's Corner sebagai Coffee Shop Outdoor di Bumiayu Ditinjau dari Aspek Pasar,Pemasaran, SDM, dan Lingkungan Septi Salsabeyla; Fathin Assahami; Faisal Rahmat Agustyawan; Adib Achmad Muflich; Mouzan Muhammad Binazun; Siti Badiatul Umroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 7 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i7.12208

Abstract

Coffee shop berkonsep outdoor berkembang pesat sebagai bagian dari gaya hidup masyarakat, namun konsep yang menarik saja tidak otomatis menjamin daya saing maupun kesiapan usaha untuk berekspansi. Penelitian ini bertujuan menganalisis kelayakan pengembangan usaha Lan's Corner, sebuah coffee shop outdoor di Bumiayu, Kabupaten Brebes, ditinjau dari aspek pasar, pemasaran, sumber daya manusia (SDM), dan lingkungan, sekaligus mengkaji apakah konsep outdoor yang diusung benar-benar menjadi diferensiasi di tengah persaingan lokal. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Data primer diperoleh melalui observasi langsung dan wawancara semi-terstruktur dengan pemilik usaha pada 1 Juni 2026, sedangkan data sekunder bersumber dari jurnal ilmiah lima tahun terakhir. Data direduksi, dikategorikan berdasarkan indikator kelayakan tiap aspek, dibandingkan dengan kondisi pesaing, kemudian disintesis menjadi kesimpulan. Aspek pasar dinilai layak dengan catatan, karena segmen sasaran cukup jelas, tetapi konsep outdoor belum unik karena dua pesaing utama telah menggabungkan ruang indoor, outdoor, dan VIP. Aspek pemasaran dinilai layak, didukung harga terjangkau dan program berbasis event komunitas, meskipun promosi digital belum optimal. Aspek SDM memerlukan perbaikan sebelum ekspansi dilakukan, karena penurunan karyawan dari 25 menjadi 13 orang berisiko menghambat kualitas layanan di cabang baru. Aspek lingkungan yang dianalisis melalui lingkungan operasional, industri, dan jauh dinilai layak dengan catatan karena tekanan persaingan industri cukup besar. Analisis ini ditujukan terutama sebagai dasar pengambilan keputusan bagi pemilik usaha terkait rencana ekspansi cabang, dan dapat pula menjadi rujukan bagi UMKM sejenis maupun kreditor di masa mendatang.
Analisis Kelayakan Bisnis Berkelanjutan pada UMKM Kripik Tonjong (KRIPTO) Tinjauan Komprehensif Aspek Pasar, Aspek Lingkungan dan Aspek SDM Muhammad Helmi Alfarizi; Selfi Nur Febriani; Rana Qotrunnada Subkhiyah; Muhammad Ulil Abshor; Siti Badiatul Umroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 7 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i7.12232

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendorong pertumbuhan ekonomi dan peningkatan kesejahteraan masyarakat, sehingga diperlukan kajian mengenai kelayakan bisnis yang tidak hanya berorientasi pada keuntungan ekonomi, tetapi juga memperhatikan aspek keberlanjutan. Penelitian ini bertujuan untuk menganalisis kelayakan bisnis berkelanjutan pada UMKM Kripik Tonjong (KRIPTO) di Desa Barupring, Kecamatan Tonjong, Kabupaten Brebes melalui tinjauan aspek pasar, aspek lingkungan, dan aspek sumber daya manusia. Penelitian menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa observasi langsung dan wawancara kepada pemilik usaha menggunakan pedoman wawancara yang telah disusun. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan secara interaktif. Hasil penelitian menunjukkan bahwa aspek pasar memiliki prospek yang baik dengan segmentasi konsumen yang jelas, strategi pemasaran digital yang efektif, serta volume penjualan yang stabil. Dari aspek lingkungan, kegiatan produksi telah menerapkan pengelolaan limbah organik menjadi pupuk sehingga mampu mengurangi dampak lingkungan sekaligus memberikan manfaat bagi masyarakat sekitar. Sementara itu, aspek sumber daya manusia menunjukkan kondisi yang layak melalui pemanfaatan tenaga kerja lokal yang berkontribusi terhadap peningkatan pendapatan masyarakat dan keberlangsungan operasional usaha. Meskipun demikian, ketergantungan proses pengeringan terhadap kondisi cuaca masih menjadi tantangan yang perlu diatasi melalui inovasi teknologi produksi. Secara keseluruhan, UMKM KRIPTO dinilai layak untuk dikembangkan sebagai bisnis berkelanjutan karena mampu mengintegrasikan aspek ekonomi, sosial, dan lingkungan secara seimbang serta memiliki peluang yang besar untuk meningkatkan daya saing melalui inovasi produk dan perluasan pemasaran digital.
Co-Authors Adib Achmad Muflich Adji Noerpijar Ary Yunanto Bima Najam Wahyu Fachri Dwi Putri Utami Eri Nanda Dewi Purwanti Fadilah Nurfi Asih Faisal Rahmat Agustyawan Fathin Assahami Hagiwara Lakon Pamungkas Hendi Nazarudin Latif Isti Fatmah Kharisma Nurmeilinda Melina Azqia Mouzan Muhammad Binazun Muhammad Firgi Imansyah Muhammad Helmi Alfarizi Muhammad Ulil Abshor Purwanto purwati Putri Atsaniyah Al-Aufaa Rama Indra Prasetia Rana Qotrunnada Subkhiyah Rizki Amalia Rizkia Putri Primadhita Selfi Nur Febriani Septi Salsabeyla sutarmin Sutarmin Sutarmin, Sutarmin Undri Rastuti