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Optimization of Purchase Decisions for Vario Motorcycles through Product Quality Improvement and Safety Perception Sri Pujiyama Pasaribusi; Rizka Asrina; Mustafa Khamal Rokan; Arsyadona Arsyadona
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the increasingly competitive automotive industry, motorcycle companies are required not only to deliver high-quality products but also to ensure that their products have distinct advantages over competitors. This study aims to analyze the influence of product quality and safety perception on the purchase decisions of Honda Vario motorcycles among students of the State Islamic University of North Sumatra (UINSU) and the surrounding community. The research method used is a participatory approach, with the study population consisting of UINSU students who are currently using or have used Honda Vario motorcycles. Data were collected through purposive sampling, involving 30 respondents. The results of the study indicate that product quality has a significant impact on purchase decisions, while safety perception does not show a significant influence. These findings underscore the importance of innovation and quality control in enhancing product competitiveness. Furthermore, transparency in addressing safety issues and providing optimal after-sales service were also identified as crucial factors in maintaining consumer trust. A comprehensive and integrated marketing strategy is recommended to enhance consumer loyalty and support the growth of Honda Vario sales.
Sharia-Based Zakat Fitrah Management to Support the Mustahiq Economy During Eid al-Fitr Muhammad Hasby; Saparuddin Siregar; Arsyadona Arsyadona
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

The purpose of this article is to provide an explanation of the management of zakat fitrah, that zakat fitrah is very important to be paid and implemented. A strong understanding of zakat fitrah, an understanding from a religious perspective about zakat fitrah and the obligation to carry it out. This article is also done to find out the values of zakat fitrah and its relation to the socio-economy, so here we will prove its suitability. This article is also theoretical and conceptual in nature where we will present theories about zakat from various sources and look deeper to get appropriate results. Whatever the form, the most important thing is the awareness of the obligation of zakat (muzakki). And know how zakat fitrah affects during Eid al-Fitr.
Jazz Sharing Experience: Kolaborasi Pengabdian Masyarakat untuk Berbagi Pengetahuan Musik di Daegu Korea Selatan Junita Batubara; Arsyadona Arsyadona; Erucakra Mahameru; Rotua Elfrida; Debora Debora; Nancy Nopeline; Manatap Berliana Lumban Gaol; Herman Herman; Phil Yoon; Lee Sangjik; Teddy Silalahi; Rizky Sidauruk
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Pengabdian masyarakat berbasis musik jazz menjadi sebuah inovasi dalam upaya pelestarian budaya dan pendidikan musik. Proyek "Jazz Sharing Experience: Kolaborasi Pengabdian Masyarakat untuk Berbagi Pengetahuan Musik di Daegu, Korea Selatan" bertujuan untuk menginspirasi dan mengedukasi masyarakat Daegu melalui kolaborasi antara musisi jazz internasional dan lokal. Program ini melibatkan serangkaian aktivitas yang meliputi, konser interaktif, dan diskusi panel yang bertujuan untuk memperkenalkan serta memperkaya pemahaman masyarakat tentang musik jazz. Melalui pendekatan partisipatif, proyek ini berusaha menjembatani kesenjangan antara berbagai kelompok usia dan latar belakang sosial-ekonomi. Dengan memanfaatkan platform digital dan media sosial, inisiatif ini juga berupaya untuk memperluas jangkauan dampak edukasi musik hingga ke komunitas yang lebih luas. Kolaborasi dengan institusi pendidikan, komunitas seni, dan pemerintah lokal menjadi pilar utama dalam keberhasilan program ini. Program ini diikuti berbagai komunitas seni diantaranya komunitas The Next Human. The Next Human menunjukkan peningkatan signifikan dalam minat dan apresiasi terhadap musik jazz di kalangan masyarakat Daegu, Korea Selatan. Selain itu, The Next Human berhasil menciptakan ruang dialog yang konstruktif antara musisi dan masyarakat, yang berdampak positif terhadap perkembangan seni dan budaya lokal. Kegiatan ini menyoroti pentingnya kolaborasi global dalam upaya pemberdayaan komunitas melalui musik, serta menggarisbawahi potensi musik jazz sebagai alat pendidikan dan pelestarian budaya yang efektif.
Manajemen Risiko: Strategi Meningkatkan Keberlangsungan Bisnis UMKM Dina Akmalia Putri; Canda Wulandari; Erika Rezky Hasanah; Putri Novia Triayu; Arsyadona Arsyadona
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 1 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/jnvgyf37

Abstract

This research aims to find out how sustainable the business of micro, small and medium enterprises is. The research method used is a qualitative method. Based on the research results, it provides a theory about strategies to increase the sustainability of micro, small and medium business owners. Risk management is the key to the sustainability of MSMEe businesses. This research analyzes the importance of identifying, assessing and managing risks to reduce negative impacts on business. This study will also discuss various types of risks commonly faced by MSMEe as well as concrete steps in implementing risk management. By implementing effective risk management strategies, MSMEe can increase business resilience, make better decisions, and achieve long-term goals.