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All Journal JURNAL ILMIAH PENELITIAN MAHASISWA Proceeding International Conference on Islamic Economics Community Services
Arsyadona Arsyadona
Universitas Islam Negeri Sumatera Utara
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Other

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Pengaruh Penerapan Sistem Manajemen Mutu ISO 9001:2015 terhadap Efisiensi Operasional dan Daya Saing Perusahaan Manufaktur di Indonesia Chairina Amaliah Hasibuan; Arsyadona Arsyadona
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 3 (2026): JUNI
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i3.2701

Abstract

This study aims to analyze the effect of implementing the ISO 9001:2015 Quality Management System (QMS) on operational efficiency and competitiveness in Indonesian manufacturing companies. The research uses a qualitative descriptive approach by reviewing scientific literature published between 2020 and 2024. The results indicate that ISO 9001:2015 implementation has a significant positive effect on operational efficiency through process standardization, risk-based thinking, and the Plan-Do-Check-Act (PDCA) cycle. Furthermore, companies that adopt this standard demonstrate improved product quality, higher customer satisfaction, and stronger competitive positioning in both domestic and international markets. The study concludes that ISO 9001:2015 serves as a strategic tool for Indonesian manufacturers to enhance operational performance and sustain long-term competitiveness.
Optimization of Purchase Decisions for Vario Motorcycles through Product Quality Improvement and Safety Perception Sri Pujiyama Pasaribusi; Rizka Asrina; Mustafa Khamal Rokan; Arsyadona Arsyadona
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the increasingly competitive automotive industry, motorcycle companies are required not only to deliver high-quality products but also to ensure that their products have distinct advantages over competitors. This study aims to analyze the influence of product quality and safety perception on the purchase decisions of Honda Vario motorcycles among students of the State Islamic University of North Sumatra (UINSU) and the surrounding community. The research method used is a participatory approach, with the study population consisting of UINSU students who are currently using or have used Honda Vario motorcycles. Data were collected through purposive sampling, involving 30 respondents. The results of the study indicate that product quality has a significant impact on purchase decisions, while safety perception does not show a significant influence. These findings underscore the importance of innovation and quality control in enhancing product competitiveness. Furthermore, transparency in addressing safety issues and providing optimal after-sales service were also identified as crucial factors in maintaining consumer trust. A comprehensive and integrated marketing strategy is recommended to enhance consumer loyalty and support the growth of Honda Vario sales.
Co-Authors Chairina Amaliah Hasibuan Mustafa Khamal Rokan Rizka Asrina Sri Pujiyama Pasaribusi