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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Proceeding International Conference on Islamic Economics Community Services
Rizka Asrina
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PENERAPAN MANAJEMEN RISIKO TERHADAP PERSAINGAN INDUSTRI CAFE DALAM UPAYA MEMPERTAHANKAN LOYALITAS PELANGGAN PADA CAFE MAHONI Asrika Winana Farida Ayu; Rizka Asrina; Shopi Regina; Bahzatun Nur Harahap; Arsyadona Arsyadona
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3279

Abstract

The rapid growth of the café industry in urban areas has intensified competition, requiring each cafe to retain customer loyalty through effective business strategies. Cafe Mahoni, located in a strategic area, faces external challenges such as environmental noise and intense competition, as well as internal challenges related to managerial oversight and limited facilities. This study aims to analyze the application of risk management at Cafe Mahoni to maintain customer loyalty. Using Primary Data Analysis (PDA) methods through interviews, surveys, and observations, this research identifies risk factors and their handling strategies. The results show that facility rejuvenation, increased supervision frequency, and the implementation of service and product quality assurance standards play a vital role in maintaining customer satisfaction and loyalty, thereby enhancing Cafe Mahoni's competitiveness in the café industry.
Optimization of Purchase Decisions for Vario Motorcycles through Product Quality Improvement and Safety Perception Sri Pujiyama Pasaribusi; Rizka Asrina; Mustafa Khamal Rokan; Arsyadona Arsyadona
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the increasingly competitive automotive industry, motorcycle companies are required not only to deliver high-quality products but also to ensure that their products have distinct advantages over competitors. This study aims to analyze the influence of product quality and safety perception on the purchase decisions of Honda Vario motorcycles among students of the State Islamic University of North Sumatra (UINSU) and the surrounding community. The research method used is a participatory approach, with the study population consisting of UINSU students who are currently using or have used Honda Vario motorcycles. Data were collected through purposive sampling, involving 30 respondents. The results of the study indicate that product quality has a significant impact on purchase decisions, while safety perception does not show a significant influence. These findings underscore the importance of innovation and quality control in enhancing product competitiveness. Furthermore, transparency in addressing safety issues and providing optimal after-sales service were also identified as crucial factors in maintaining consumer trust. A comprehensive and integrated marketing strategy is recommended to enhance consumer loyalty and support the growth of Honda Vario sales.
Co-Authors Arsyadona Arsyadona Arsyadona Arsyadona Asrika Winana Farida Ayu Bahzatun Nur Harahap Mustafa Khamal Rokan Shopi Regina Sri Pujiyama Pasaribusi