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All Journal Journal of Business Administration (JBA)
Kwanruetai Boonyasana
Rajamangala University of Technology Phra Nakhon
Social Sciences

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FOSTERING INTRINSIC MOTIVATION: THE ROLE OF SDT AND TAM THEORY IN SHAPING BEHAVIORAL INTENTIONS FOR SUSTAINABLE RECRUITMENT Ni Putu Maha Lina; Kwanruetai Boonyasana
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.5033

Abstract

The study aims at analyzing the direct and indirect effects of intrinsic motivation, perceived ease of use, and behavioral intention on the 270 employees of eco-oriented startups in Bali. This study was conducted based on research gaps, namely: 1) the limitations of research that emphasizes intrinsic motivation in the behavioral intention of using recruitment games; and 2) the lack of studies that enrich the combination of SDT and TAM theory. The data were collected using a questionnaire, and SmartPLS was used to analyze the results. The results showed that: 1) Intrinsic motivation has a significant positive relationship to perceived ease of use; 2) Perceived ease of use has a significant positive relationship to behavioral intention; 3) Perceived ease of use mediates intrinsic motivation and behavioral intention; and 4) Intrinsic motivation has a significant positive relationship to behavioral intention.
Co-Authors Ni Putu Maha Lina