Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Innovative: Journal Of Social Science Research Jurnal Social Society
Suwarno, Yuniar Fintari Gatrassia
Unknown Affiliation
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Pelatihan Keterampilan dan Kesempatan Kerja terhadap Kemandirian Ekonomi Penyandang Disabilitas di Surabaya Asjari, Fachrudy; Suwarno, Yuniar Fintari Gatrassia; Rahmawati, Dias; Almunawaroh, Silvi Anita; Lestari, Yunita Dewi
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15931

Abstract

This research aims to analyze the role of skills training and employment opportunities in increasing the economic independence of people with disabilities in Surabaya. People with disabilities often face difficulties in accessing decent work. Therefore, improving skills is very important to strengthen labor market capabilities. This research uses literature review techniques to examine various studies, reports and policies regarding disability qualifications and workforce integration. This research uses literature review techniques to examine various studies, reports and policies regarding disability qualifications and workforce integration. Research shows that training that suits the needs and potential of people with disabilities has a significant impact on their economic independence. In addition, inclusive employment opportunities in both the formal and informal sectors are an important element in encouraging the active participation of people with disabilities in economic activities. This study highlights the importance of government, training institutions and the private sector working together to build an inclusive work ecosystem and support economic independence for people with disabilities.
Pengaruh Digital Marketing dan Online Customer Review terhadap Keputusan Pembelian Lipstik Hanasui pada Mahasiswa Program Studi Manajemen Universitas PGRI Adi Buana Surabaya Zuhroh, Rena Sofyatus; Suwarno, Yuniar Fintari Gatrassia; Pradana, Dicky Putra Surya
Journal Social Society Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.1.2025.626

Abstract

Penelitian ini dilatarbelakangi oleh semakin berkembangnya era digital yang mendorong perubahan perilaku konsumen, khususnya dalam pengambilan keputusan pembelian produk kosmetik melalui media daring. Digital marketing dan online customer review menjadi dua faktor penting yang dapat memengaruhi persepsi dan keputusan konsumen dalam membeli produk, termasuk lipstik. Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan online customer review terhadap keputusan pembelian lipstik Hanasui pada mahasiswa Program Studi Manajemen Angkatan 2021 Universitas PGRI Adi Buana Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan total populasi sebanyak 163 mahasiswa. Sampel penelitian berjumlah 50 responden yang ditentukan menggunakan rumus Ferdinand dengan teknik non-probability sampling melalui metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner online menggunakan Google Form. Analisis data dilakukan menggunakan software SPSS versi 25 dengan tahapan uji validitas dan reliabilitas, uji asumsi klasik, regresi linier berganda, koefisien determinasi, serta uji t dan uji F untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa baik digital marketing maupun online customer review secara parsial berpengaruh signifikan terhadap keputusan pembelian. Selain itu, hasil uji F juga mengonfirmasi bahwa secara simultan kedua variabel tersebut berpengaruh terhadap keputusan pembelian lipstik Hanasui. Temuan ini mengindikasikan pentingnya peran strategi pemasaran digital yang efektif serta ulasan konsumen yang positif sebagai pertimbangan utama dalam membentuk keputusan pembelian, khususnya di kalangan mahasiswa.
Co-Authors Almunawaroh, Silvi Anita Asjari, Fachrudy Lestari, Yunita Dewi Pradana, Dicky Putra Surya Rahmawati, Dias Zuhroh, Rena Sofyatus