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All Journal Titian: Jurnal Ilmu Humaniora Innovative: Journal Of Social Science Research
Marsha, Siti Azzahra
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Religion Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Registers Analysis on Tiktok Women Fashion Shop Live Khansa, Syifa Nadiah; Sijabat, Carissa Margaret; Marsha, Siti Azzahra; Sitompul, Riyadhil; Rangkuti, Rahmadsyah
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16482

Abstract

This study investigates the language registers used by women’s clothes sellers during TikTok Live sessions, with an emphasis on the specific usage of words and phrases to promote communication in a fast-paced sales setting. A qualitative investigation of live-stream interactions finds that nouns (41.86%) are utilized to offer precise product descriptions, followed by verbs, adjectives, abbreviations, and compound words. Nouns are very useful for expressing product information like stock availability, sizes, and materials. The study differentiates between lexical and contextual meanings, with lexical meanings (60.47%) taking precedence, providing precise definitions that improve intelligibility for potential purchasers. Contextual meanings, while less common, are essential for sustaining dynamic connections with the audience. Contextual meanings, while less common, are essential for sustaining dynamic connections with the audience. The findings emphasize how vendors use clear product information and casual language to increase engagement and purchases. This study suggests that the language methods used on TikTok Lives are highly flexible, combining product clarity with audience engagement in order to maximize the sales process.
Feminist Stylistic Analysis of Ava Max’s Song “Not Your Barbie Girl” Manurung, Anna Shinta Vholyna; Perangin-angin, Angelia Maria Igesia; Tanjung, Putri Aziza Muvta; Hasanah, Nurul; Marsha, Siti Azzahra; Rangkuti, Rahmadsyah
Titian: Jurnal Ilmu Humaniora Vol. 7 No. 2 (2023): Desember 2023
Publisher : Fakultas Ilmu Budaya, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/titian.v7i2.29609

Abstract

This study analyzes Ava Max's "Not Your Barbie Girl" using a feminist stylistic analysis approach with Sara Mills’ Theory, focusing on its message of women's liberation and rejection of gender stereotypes. The qualitative research focuses on song lyrics and language use, identifying how the song describes women and challenges existing gender constructions. The results suggest that the song adopts a strong feminist perspective, emphasizing self-empowerment, resilience, and rejecting societal constraints. The song disrupts dominant narratives surrounding femininity, positioning women as active agents in their lives. The combination of empowering lyrics and energetic music encourages listeners to embrace their strength and challenge oppressive systems. This study contributes to understanding feminism's expression through popular culture, particularly in music. Abstrak Penelitian ini menganalisis “Not Your Barbie Girl” karya Ava Max dengan menggunakan pendekatan analisis stilistika feminis dengan teori Sara Mills, dengan fokus pada pesan kebebasan perempuan dan penolakan terhadap stereotip gender. Penelitian kualitatif berfokus pada lirik lagu dan penggunaan bahasa, mengidentifikasi bagaimana lagu tersebut menggambarkan perempuan dan menantang konstruksi gender yang ada. Hasilnya menunjukkan bahwa lagu tersebut mengadopsi perspektif feminis yang kuat, menekankan pemberdayaan diri, ketahanan, dan menolak batasan sosial. Lagu ini dapat dilihat sebagai narasi dominan seputar feminitas, dan memposisikan perempuan sebagai agen aktif dalam kehidupan mereka. Kombinasi lirik yang memberdayakan dan musik yang energik mendorong pendengar untuk menerima kekuatan mereka dan menantang sistem yang menindas. Penelitian ini berkontribusi untuk memahami ekspresi feminisme melalui budaya populer, khususnya dalam musik.
Co-Authors Khansa, Syifa Nadiah Manurung, Anna Shinta Vholyna Nurul Hasanah Perangin-angin, Angelia Maria Igesia Rangkuti, Rahmadsyah Sijabat, Carissa Margaret Sitompul, Riyadhil Tanjung, Putri Aziza Muvta