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All Journal Kohesi: Jurnal Sains dan Teknologi Proceeding International Conference on Islamic Economics Community Services
Dea Ananda Pratama Hutabarat
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Other

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PERAN MANAJEMEN RISIKO STRATEGIS DALAM MENDORONG INOVASI DAN ADAPTASI MODEL BISNIS UMKM SELAMA KRISIS EKONOMI Dea Ananda Pratama Hutabarat; Arsyadona
Kohesi: Jurnal Sains dan Teknologi Vol. 6 No. 10 (2025): Kohesi: Jurnal Sains dan Teknologi
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3785/kohesi.v6i11.10424

Abstract

Tujuan penelitian ini adalah untuk meneliti bagaimana manajemen risiko strategis dapat mempengaruhi inovasi dan adaptasi model bisnis di UMKM selama krisis ekonomi. Krisis ekonomi sulit bagi UMKM karena sumber daya terbatas, membuat sulit bagi mereka untuk beradaptasi dengan perubahan pasar dan ancaman eksternal. Dalam penelitian ini, kita meneliti literatur tentang manajemen risiko strategis, inovasi, dan adaptasi model bisnis pada UMKM dengan menggunakan pendekatan analisis sistematis. Studi menunjukkan bahwa saat UMKM menerapkan manajemen risiko strategis, mereka dapat lebih baik mengenali peluang dan risiko. Hal ini mendorong terjadi inovasi dalam produk dan proses, serta memungkinkan adaptasi melalui diversifikasi pasar dan penggunaan saluran distribusi digital. Teknologi digital membantu UMKM memantau perubahan lingkungan secara real-time, sehingga mereka dapat merespons risiko dengan lebih cepat. Tambahan lagi, kebijakan pemerintah seperti insentif uang dan pelatihan digital membantu UMKM bertahan selama krisis. Studi ini menunjukkan bahwa manajemen risiko strategis dengan dukungan inovasi, adaptasi, dan kebijakan pemerintah dapat meningkatkan ketahanan dan fleksibilitas UMKM saat menghadapi krisis ekonomi. Kata kunci: manajemen risiko strategis, inovasi, adaptasi model bisnis, UMKM, krisis ekonomi.
Strategies for Understanding Price Perception to Drive Purchasing Decisions Ali Amzah; Mhd. Habbil Frizky; Dea Ananda Pratama Hutabarat; Rahmi Syahriza
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Price perception is a crucial factor in consumer decision-making, especially in competitive markets such as coffee shops. This study investigates how price perception influences purchase decisions at Coffee Shop Dubo, utilizing Deep Interviews and Coaching methods. Findings indicate that the shop's previous pricing strategy was perceived as high due to misalignment with consumer expectations. Post-training, the shop implemented more suitable pricing strategies, which improved consumer perceptions of affordability and positively impacted sales. The research underscores the importance of aligning pricing with perceived value and service quality. Effective pricing strategies, combined with high-quality customer service, can enhance price perception and drive customer loyalty. In a competitive coffee shop market, balancing consumer expectations with appropriate pricing is essential for maintaining a strong market position and ensuring long-term business success.
Co-Authors Ali Amzah Arsyadona Mhd. Habbil Frizky Rahmi Syahriza