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All Journal Sama Jiva Jnanam (International Journal of Social Studies) Brilliant International Journal of Management and Tourism
Putu Gita Suari Miranti
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Economics, Econometrics & Finance Social Sciences

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Tourism Management After COVID: Recovery and Resilience Putu Gita Suari Miranti
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 1 No. 1 (2023): Volume 1 No. 1 2023
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v1i1.2977

Abstract

This study examines the dynamics of tourism management in the aftermath of the COVID-19 pandemic. The unprecedented global health crisis severely impacted the tourism industry, resulting in travel restrictions, economic disruptions, and shifts in traveler behavior. Using a mixed-methods research approach, this study investigates the challenges and opportunities faced by tourism destinations and businesses, with a focus on the impact of COVID-19 on traveler behavior, technological advancements, sustainable practices, collaboration, and policy frameworks. The findings reveal the profound effects of the pandemic on tourism management and highlight the need for adaptive strategies, technological innovations, sustainable practices, stakeholder collaboration, and effective policy frameworks to navigate the path to recovery and resilience. The study contributes to the scholarly understanding of post-pandemic tourism management and provides valuable insights for industry stakeholders, policymakers, and researchers seeking to shape the future of the tourism sector.
Menu Engineering Approach to Determine Sales Strategy at Senja Eatery Labuan Bajo Restaurant Putu Gita Suari Miranti; Made Satria Pramanda Putra; Layla Fickri Amalia; Ida Ayu Elistyawati
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4459

Abstract

This study aims to determine the right menu sales strategy in Senja Eatery Restaurant Labuan Bajo by evaluating the menu using the Menu Engineering approach based on its profitability and popularity level. The menu items analyzed are the Main Course menu with a total of 21 items. The research method used is quantitative descriptive with the source of result data. The results of this study are, menu items classified into 4 categories, 1 menu item is classified as Stars menus, 5 menu items are classified as Puzzles menu, 9 menu items are classified as Plow horses menus and the remaining 6 are classified as Dogs menus. The sales strategy applied to each menu category, namely the Stars menu, is to place it in a special place on the menu. For menu puzzles, lowering the selling price can increase sales while promoting it in all marketing media lines. The strategy for the Plow horses menu, maintain the menu items on the menu and make the menu more profitable by increasing the price. The strategy for the Dogs menu, eliminate the dogs menu items from the menu and replace them with other dishes that show potential profitability and popularity.
Co-Authors Ida Ayu Elistyawati Layla Fickri Amalia Made Satria Pramanda Putra