I Nyoman Surpa Adisatra
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FACTORS OF COMMUNICATION STRATEGIES FOR HINDU RELIGIOUS EDUCATORS IN THE DIGITAL ERA Bagus Ade Tegar Prabawa; I Nyoman Surpa Adisatra
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 1 No. 2 (2023): Volume 1 No. 2 2023
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v1i2.3219

Abstract

The rapidly evolving digital communication in today's era has made digital-based communication strategies for religious educators increasingly crucial and relevant. With the changing behavioral patterns of a society that heavily relies on technology, especially digital platforms, in daily life, religious educators need to adapt their communication approaches to effectively reach their audience. The utilization of digital platforms, such as social media, websites, and specialized applications, presents new opportunities to convey religious messages, facilitate discussions, and build larger online communities. Therefore, the development of digital-based communication strategies for religious educators is not just a necessity but an imperative to respond to the dynamics of the times and strengthen the connection between religious messages and the continually evolving digital society. The sustainability of digital-based communication strategies for religious educators can also be measured through data analysis and feedback obtained from online interactions. Using the analytical tools available on digital platforms, religious educators can evaluate the extent to which religious messages are absorbed and understood by the audience. The aim of this research is to determine whether digital-based communication strategies for religious educators can effectively enhance understanding, engagement, and compliance with religious values and to identify factors that can influence the success of implementing digital-based communication strategies among religious educators. The data analysis technique used involves clarification, interpretation, and gradual conclusion drawing steps. The collected data is processed by selecting, analyzing, and then presented in article form. The results of this research indicate that fundamentally, Hindu religious educators have three functions: consultative and advocacy functions, informative function, and educational function. These are expected to contribute positively to the spiritual, moral, and social development of the Hindu community and strengthen religious values in daily life. Therefore, it is crucial for Hindu religious educators to understand digital-based communication strategies, which require not only technological understanding but also active community involvement, creativity in educational content, institutional support, cultural adaptation, continuous evaluation, and responsibility for change. This provides a holistic view of key factors that can influence the success of conducting religious communication through digital media.
COMMUNICATION BETWEEN HINDU CULTURE AND THE TIONGHOA ETHNIC GROUP AT BATUR Edy Chandra; Bagus Ade Tegar Prabawa; I Nyoman Surpa Adisatra
Samā Jiva Jnānam (International Journal of Social Studies) Vol. 2 No. 1 (2024): Volume 2 No. 1 2024
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v2i1.3906

Abstract

Indonesia is a country that has extraordinary uniqueness and cultural richness. This country consists of thousands of different tribes, races, languages, religions and customs. In the context of diversity, social interaction and cultural contact between various ethnic groups becomes inevitable. This process involves the exchange of ideas, values, and habits that influence each other. Tolerance plays an important role in interacting with different cultures. Tolerance is a basic element needed to foster mutual understanding and respect for existing differences. Among the many tribes and ethnicities that exist, the Chinese and Hindu ethnic groups in Bali have a long and complex history of interaction. Pura Batur in Kintamani District, Bangli Regency, is a concrete example where this intercultural interaction takes place. Intercultural communication at Pura Batur reflects the harmonious relationship between ethnic Chinese and the Balinese Hindu community. This interaction can be seen in various aspects, such as participation in religious ceremonies, cooperation in social and cultural activities, and mutual respect for each other's traditions and customs. This research aims to understand the dynamics of intercultural communication between ethnic Chinese and Hindus at Pura Batur, Kintamani District, Bangli Regency. Using a descriptive qualitative approach, this research will explore how social and cultural interactions occur, as well as the factors that influence communication between the two ethnic groups. Perception and communication between the two groups are influenced by history, religion, culture, and economics. Despite challenges, new perceptions are formed through daily interactions, reflecting good attitudes of adaptation and integration. Economic aspects become dominant in perceptions during communication between groups, especially in trading activities in markets and tourist areas. Trust and misunderstanding in communication influence social perception. This research shows that inter-ethnic harmonization in Kintamani is influenced by history, trade, multiculturalism and good communication, resulting in a peaceful and harmonious social life.