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All Journal Indonesian Journal of Applied and Industrial Sciences (ESA)
Komang Yogi Satriaadi Satriaadi
Program Studi Pengelolaan Perhotelan, Politeknik Pariwisata Bali
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Price on Tourists' Purchase Interest at Aloft Bali Seminyak Komang Yogi Satriaadi Satriaadi; Nyoman Gede Mas Wiartha; I Wayan Jata
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.10748

Abstract

The purpose of this study was to determine the effect of price on purchase intention. This type of research is quantitative with a population of foreign and domestic tourists who know Aloft Bali Seminyak. The sample used was 100 respondents. The sampling method used was purposive sampling. The data analysis technique used was simple linear regression analysis with SPSS version 29 for Windows. The results of this study indicate that Price (X) has a significant effect on Purchase Intention (Y) with a calculated t value> t table = 17.580> 1.984 and a significance value <???? = 0.001 <0.05. It can be concluded from the results of this study that Price has a positive and significant effect on Purchase Intention at Aloft Bali Seminyak.
Co-Authors I Wayan Jata Nyoman Gede Mas Wiartha