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All Journal Indonesian Journal of Contemporary Multidisciplinary Research
Daniel Rikzen S
Universitas Pelita Bangsa
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Price, Service and Consumer Satisfaction: A Comparative Study of Traditional and Modern Markets Tiana Setianingrum; Nur Fatikah; Miftakul Huda; Fianto Ady S; Krisdayanti; Daniel Rikzen S; Rudolf Flotora A; Restu Fauzi; Raflika Yogi; M. Resa F
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i4.10384

Abstract

This study aims to compare the level of consumer satisfaction when shopping in modern markets and traditional markets in the city of Cikarang. This study uses a quantitative descriptive method involving 111 respondents who live in Cikarang. The sampling technique used is probability sampling. The results of the study indicate that consumers who shop in modern markets with adequate facility dimensions have a higher level of satisfaction. Conversely, consumers who shop in traditional markets are satisfied with the affordable price dimension. In conclusion, modern markets are considered satisfying by consumers, but prices in traditional markets remain the main point of interest
Co-Authors Fianto Ady S Krisdayanti M. Resa F Miftakul Huda Nur Fatikah Raflika Yogi Restu Fauzi Rudolf Flotora A Tiana Setianingrum