Indonesian Journal of Contemporary Multidisciplinary Research
Vol. 3 No. 4 (2024): July 2024

Price, Service and Consumer Satisfaction: A Comparative Study of Traditional and Modern Markets

Tiana Setianingrum (Unknown)
Fatikah, Nur (Unknown)
Miftakul Huda (Unknown)
Fianto Ady S (Unknown)
Krisdayanti (Unknown)
Daniel Rikzen S (Unknown)
Rudolf Flotora A (Unknown)
Restu Fauzi (Unknown)
Raflika Yogi (Unknown)
M. Resa F (Unknown)

Article Info

Publish Date
31 Jul 2024

Abstract

This study aims to compare the level of consumer satisfaction when shopping in modern markets and traditional markets in the city of Cikarang. This study uses a quantitative descriptive method involving 111 respondents who live in Cikarang. The sampling technique used is probability sampling. The results of the study indicate that consumers who shop in modern markets with adequate facility dimensions have a higher level of satisfaction. Conversely, consumers who shop in traditional markets are satisfied with the affordable price dimension. In conclusion, modern markets are considered satisfying by consumers, but prices in traditional markets remain the main point of interest

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Journal Info
Indonesian Journal of Contemporary Multidisciplinary Research
Website

Abbrev

modern

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

Indonesian Journal of Contemporary Multidisciplinary Research (MODERN) is an open-access, double-blind peer-reviewed journal. MODERN is intended to be a multidisciplinary journal for all fields with contemporary methods and techniques in all levels of education, social science, business, and ...